German on-demand service Maxdome is hiring staff to boost personalised recommendations as it fends off OTT rivals Netflix and Amazon Prime‎.

“Even the best algorithm could not satisfy our users,” said Maxdome’s co-chief Filmon Zerai, told Reuters referring to the way Maxdome, owned by German media group ProSiebenSat.1, and its competitors currently generate consumer options.

A survey by Maxdome showed almost 60 per cent of users were frustrated with the time taken to search for what they wanted so it has hired a seven-strong editorial team to give its platform the look and feel of a magazine.

The German SVoD market grew 13 per cent last year to €229 million, according to estimates by German broadcasting association VPRT.

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