Vevo, the online music video service owned by Sony and Universal, is working on launching an ad-free subscription service with original content later this year.

Erik Huggers, who took over the chief executive job in April, announced the plan at the Code/Media conference in Dana Point, California.

Vevo videos, which receives around 17 billion views a month, would continue to be available for free on YouTube and other platforms, Huggers said. He did not discuss how much the subscription plan would cost or how it would differ from YouTube Red, a recently launched$10-a-month subscription service that also enables ad-free viewing.

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