Viacom and Snapchat have extended a deal that will allow Viacom to sell advertising on the social media app’s behalf.

Under the terms of the deal, Viacom will have the right to sell against its own content on Snapchat as well as Snapchat’s US owned and operated advertising inventory, according to reports. That includes ads in Snapchat’s un-partnered “Live Stories” which curate submitted posts from users in specific geographic locations or during large holidays, a spokesman told Reuters, but did not disclose the financial terms of the deal. Viacom is the only television company to have this arrangement with Snapchat, he said.

Viacom already had a deal with Snapchat that carries content for Viacom-owned networks Comedy Central and MTV. Snapchat is a mobile app where photos, videos and messages disappear in seconds

Other posts by :

1. Fitch downgrades DirecTV debt
2. BBC: You’ll miss me when I’m gone
3. Some new US Starlink subs face $1,000 start-up fee
4. Project Kuiper beating OneWeb
5. OQ Tech gets Luxembourg 5G-by-Sat concession
6. Roskosmos: Heads roll, launch project scrapped
7. MDA under pressure over satellite order
8. SES backs C-band action from FCC
9. Congested orbits mean high risks of debris

Categories: Advertising, Articles, Social Media