Video continues to be front and centre for most ad buyers and sellers. That is the message from nearly 175 respondents to Adap.tv’s second annual European State of the Video Industry report.

With the advent of new data-driven practices—including the rapid adoption of private marketplaces and the growth of programmatic TV—there are new opportunities (and obstacles) that advertisers, agencies and publishers must understand in order to continue to capitalise on consumer demand for video.

Key highlights of the report include:

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