NDS has deployed NDS Dynamic, its advanced advertising solution, for China’s largest consolidated local cable network, Sichuan Cable Network (SCTV) to enable EPG advertising insertion. The deployment enables the insertion and management of EPG advertising, empowering Sichuan Cable to increase revenue streams by transforming any area within the EPG into potential advertising inventory.

NDS Dynamic is a suite of advanced advertising solutions that enables TV operators to manage, deliver and execute advanced advertising campaigns to improve their existing advertising sales and develop new advertising revenue streams; all reinforced by accurate viewing analysis for programmers. The NDS Dynamic suite has three solutions, audience measurement, addressable advertising and interactive advertising.

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