A poll by Adweek and Harris shows that Americans may not be giving their undivided attention to their TV screens. According to the survey, while watching TV most Americans also surf the Internet (56 per cent) and many do other activities like read a book, magazine or newspaper (44 per cent), go on a social networking site (40 per cent) or text on their mobile phone (37 per cent). Only 14 per cent say they do not do any other activity while they watch TV.

Looking at how various groups experience television, younger adults are more likely to surf the Internet on a computer or mobile phone, go on a social networking site, text on their mobile phone and shop online. While watching TV older adults are slightly more likely than those younger to read a book, magazine or newspaper, and much more likely to do nothing else.

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Categories: Articles, Consumer Behaviour, Headline, Research