Genesis Motor America, Tastemade, and Amazon Advertising have collaborated to create Origins, a five-part, mid-form social series that celebrates the power of our roots and the journey of our evolution, and that features Amazon Fresh shopability. Each episode profiles an on-the-rise chef who dives deep into their origins story, while cooking a dish that explores […]
Flixed, the streaming resource website used by millions of people every year, has announced the launch of the Flixed TV Guide. The Flixed TV Guide allows Americans to see what’s currently airing on TV across any city, and any TV provider including cable, satellite, and live TV OTT services like Sling TV, Hulu Live TV, […]
Eleven Sports Belgium has come together with the Pro League to launch their eSports campaign for Belgian football fans for 2020/21. Gamers from the 18 Jupiler Pro League club will go head-to-head in the Proximus ePro League. Games will mirror the Pro League season, with virtual matches played ahead of the corresponding Pro League fixture. […]
Superdrug, the UK’s second largest health and beauty retailer, has invested heavily in its digital strategy, moving many aspects of its marketing to digital channels during 2020. This has included a digital version of the company’s Dare magazine and daily content across its social media channels. Its latest initiative though is a new YouTube channel […]
Leichtman Research Group (LRG) found that the largest pay-TV providers in the US – representing about 95 per cent of the market – lost about 120,000 net video subscribers in Q3 2020, compared to a pro forma net loss of about 945,000 in Q2 2019. The top pay-TV providers now account for about 82.6 million […]
StarTimes has accused four media outlets of stealing its exclusive coverage of the Ghanaian Premier League football. The Ghana League is hugely popular and StarTimes says Silver FM, Aseda FM, Stade Afrique and Najoe Sounds transmitted a game locally and internationally on their Facebook and Youtube services. “Silver FM, Aseda FM, Stade Afrique and Najoe […]
Scotland and Northern Ireland’s dramatic UEFA Euro 2021 Play-off Finals provided Sky Sports with large audience shares on November 12th. This comes after Sky made the decision to offer both broadcasts for fans to enjoy free-to-air in recognition of the unique circumstances and the impact the pandemic is having on supporters in the UK. Scotland’s clash […]
The Wilds, the ten-episode Amazon Original series, will launch exclusively on Prime Video on December 11th in more than 240 territories around the world. Additionally, the first episode will be available for free for a limited time, on Prime Video’s YouTube, Instagram, Twitter and Facebook accounts on the same date. The first episode will also […]
Extreme E, the new electric off-road racing series, has appointed Telescope as its Official Audience Engagement Technology Partner, to support its fan engagement initiative – GridPlay. The partnership will see Telescope delivering unique voting solutions across the Extreme E website, Twitter, Facebook and YouTube, with similar plans to expand into streaming platform Twitch. Extreme E […]
Fugitive, the rapidly growing content development, financing, executive producing and distribution company run by Anthony Kimble and Merrily Ross, has joined forces with Merzigo, Turkey’s leading MCN and YouTube content aggregator, to establish an international Merzigo business in London. The Fugitive team, led by Merrily Ross, will be responsible for assessing and acquiring content with […]