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T-Mobile, Google expand collaboration

T-Mobile has announced plans to expand its collaboration with Google across a wide array of customer experiences later this year, which  will see YouTube TV become T-Mobile’s premium TV solution in place of its TVision initiative. Messages by Google becomes the default rich messaging solution for millions of T-Mobile customers with Android smartphones; promoting Pixel […]

March 30, 2021

Research: Fitness gurus earn big on social media in pandemic

While health and fitness influencers have been popular on social media for some years now, the events of 2020 acted as a catalyst to firmly establish their place in society. With national lockdowns resulting in gym closures, many people turned to the likes of Instagram, YouTube and TikTok for workout guidance and nutrition advice. Health […]

March 26, 2021

Report: Americans watch 42min of mobile video per day

During the pandemic year, Americans watched nearly 42 minutes of video per day on their mobile devices, with growth in time spent on video apps paced by Gen Z (up 44 per cent) and Baby Boomers (up 10 per cent). This data comes from The Pandemic Year in Mobile Apps report, obtained through GWS’ OneMeasure […]

March 24, 2021

MLB, YouTube extend content deal

Major League Baseball (MLB) and YouTube have announced the return of MLB Game of the Week Live on YouTube, featuring 21 games delivered directly and free of charge to fans around the world throughout the course of the 2021 regular season. This marks the third season of this deal. The first two seasons reached viewers […]

March 17, 2021

YouTube removes 30,000 vaccine misinformation clips

YouTube has removed more than 30,000 misleading Covid-19 vaccination videos in the past five months. A YouTube spokesperson told the BBC that the videos contradicted vaccine information from the World Health Organization (WHO) or health authorities such as the NHS. In October 2020, YouTube banned vaccine misinformation in a bid to clamp down on attempts […]

March 15, 2021

Spherex unveils new technology solution

Global data and technology company Spherex has unveiled their new technology solution that enables media and entertainment companies to seamlessly and easily adapt their content to be compliant, relevant, rated, and culturally appropriate for any global market. With more than 1 billion OTT subscriptions worldwide currently (source: Omedia) and OTT revenues to exceed $2 billion […]

March 12, 2021

YouTube: “Viewers leaving behind traditional primetime”

In December 2020, over 120 million people in the US streamed YouTube to their TV screens, according to a blog post from Neal Mohan, Chief Product Officer at YouTube. Furthermore, eMarketer projects that more than 106 million US households will watch streaming content in 2021, eclipsing pay-TV. “Viewers are leaving behind traditional primetime, and we’re […]

March 11, 2021

Research: 53% UK gamers watch others play online

Video game playing rose to a new level in 2020, with UK consumers’ time playing up 4 per cent on the previous year. The desire to stay connected and entertained while stuck at home during the pandemic has driven online gaming popularity – more than a third of UK gamers (37 per cent) have made […]

March 10, 2021

Forecast: eSports & games streaming worth $3.6bn by 2025

A study from Juniper Research predicts that the global eSports and games streaming industry will be worth $3.5 billion (€2.9bn) by 2025; rising from $2.1 billion in 2021. This represents a growth of 70 per cent over the next four years. eSports is the live streaming of games, often featuring professional gamers, and games streaming […]

March 8, 2021

YouTube: “Trump ban not permanent”

Susan Wojcicki, YouTube’s chief executive, has said the video-sharing platform may lift Donald Trump’s suspension, if the threat of “real-world violence” decreases. Wojcicki said the Google-owned company will look at government warnings and violent rhetoric to determine when it’s safe to lift the suspension. Trump’s YouTube account has been suspended following the Capitol Hill riot […]

March 5, 2021