In December 2020, over 120 million people in the US streamed YouTube to their TV screens, according to a blog post from Neal Mohan, Chief Product Officer at YouTube. Furthermore, eMarketer projects that more than 106 million US households will watch streaming content in 2021, eclipsing pay-TV. “Viewers are leaving behind traditional primetime, and we’re […]
Video game playing rose to a new level in 2020, with UK consumers’ time playing up 4 per cent on the previous year. The desire to stay connected and entertained while stuck at home during the pandemic has driven online gaming popularity – more than a third of UK gamers (37 per cent) have made […]
A study from Juniper Research predicts that the global eSports and games streaming industry will be worth $3.5 billion (€2.9bn) by 2025; rising from $2.1 billion in 2021. This represents a growth of 70 per cent over the next four years. eSports is the live streaming of games, often featuring professional gamers, and games streaming […]
Susan Wojcicki, YouTube’s chief executive, has said the video-sharing platform may lift Donald Trump’s suspension, if the threat of “real-world violence” decreases. Wojcicki said the Google-owned company will look at government warnings and violent rhetoric to determine when it’s safe to lift the suspension. Trump’s YouTube account has been suspended following the Capitol Hill riot […]
Research from omnichannel sell-side advertising platform Magnite finds almost seven in 10 (69 per cent) UK consumers prefer streaming services to broadcast linear TV (31 per cent). The study, CTV: The Future Forward, identifies
According to Comscore, ESPN Digital kicked off 2021 recording the second-largest US monthly audience in sports category history with 110.9 million unique visitors in January, only behind the 117 million unique visitors ESPN reached in the same month last year. For context, this means that 40 per cent of the entire US internet population – […]
LG Electronics has announced the availability of its popular webOS TV platform ecosystem to other TV brand partners, disrupting the status quo in an industry known for its proprietary operating systems across different manufacturers. LG is now expanding its expertise beyond TV manufacturing to encompass webOS TV software platform development and adoption by other TV […]
As 2021 shapes up to be the year for AEW’s biggest shows yet, the wrestling promotion has announced that wrestling legend Paul Wight (known as The Big Show in WWE) has signed a long-term deal, adding yet another universally regarded name to AEW’s roster of stars, legends and upcoming talent. Wight will have an extensive […]
YouTube Originals has announced the premiere of a new animated series, Super Sema, the pick-ups of eight new shows including Book Tube Jr, The Eggventurers, The Guava Juice Show, Kid Correspondent, Lottie Dottie Mini, Millie and Lou, Supa Strikas: Rookie Season, and The Workout Badges, plus twenty-five projects in development. This new global slate is […]
OTT streaming has exploded as consumers seek out on-demand entertainment more than ever before, according to a report released by global app marketing analytics platform Adjust, further demonstrating a fundamental shift in consumption patterns toward mobile. Busting the myth that the majority of mobile streaming takes place on commutes, 84 per cent of consumers across […]