As the sports industry prepares for a very different summer of competition, omnichannel advertising platform Mediaocean has partnered with consumer insight specialist GWI to launch new research to demonstrate how changes in engagement are set to give fans of the forthcoming Euros football tournament the full experience, even without in-person attendance. Speaking to 23,073 sports […]
Independent DIY digital music distributor TuneCore and parent company, Paris-based digital music distribution leader and artist development company Believe have partnered with YouTube to provide music for the Shorts platform. YouTube Shorts is a new short form video experience for artists and creators, who use mobile phones to shoot brief 15-60 second videos. The platform […]
Sky Sports has partnered with the England and Wales Cricket Board (ECB) to launch Dynamos Cricket Intros, a new multi-year initiative that champions inclusion, encouraging more children to take up the game of cricket regardless of gender, ability, or background. With the ambition of reaching children who might not ordinarily have access to cricket for […]
BT Sport is launching a beta of its new ‘timeline’ feature on its app for TV screens in time for this week’s UEFA Europa League and UEFA Champions League finals. While viewers have been able to use the timeline feature on mobiles and tablets for several seasons as part of the app’s enhanced player, this […]
BT Sport is making the 2021 UEFA Europa League Final and the UEFA Champions League Final available for everyone in the UK to watch whether on TV, online or on mobile and using the latest broadcast technology. Both finals will be available for free on the BT Sport website, the BT Sport YouTube channel and […]
The gaming headset and accessories market saw exceptionally strong growth during the 2020 pandemic; interest in gaming reached fever pitch, with consumers locked down in need of entertainment and socialisation. Futuresource Consulting predicts that 2021 will generate over $4.6 billion from gaming headsets, speakers, mice and keyboards globally. “The gaming fever pitch that built up […]
Conviva, the intelligence cloud for streaming media, has released its State of Streaming: Asia report for Q1 2021, revealing that while time spent streaming in Asia grew by a moderate 15 per cent year over year – as compared with 36 per cent globally – Southern Asia, which includes India, Pakistan and Iran, experienced a […]
Fight Sports has landed the rights in over 50 countries to the anticipated return of Floyd Mayweather as he takes on internet celebrity Logan Paul on June 6th. In the UK and Ireland, the exhibition bout will be available on Sky Sports Box Office. Fight Sports has acquired the rights to this event in most […]
YouTube has partnered with the NHS to launch a multi-million-pound advertising campaign to encourage young people in the UK to get vaccinated against Covid-19. The Google-owned video sharing site says the partnership will involve ads on billboards, buses, bus stops etc as well as on the YouTube platform – with YouTube themselves footing the bill. […]
Sky Sports is scheduled to broadcast the WNBA’s landmark 25th season, including 17 regular-season games airing in European primetime, as well as the WNBA All-Star Game and a range of Playoff and Finals games. The 2021 season officially gets underway this weekend, with all 12 teams in action. First up is the All-Star Game on […]