YouTube and Google TV have incorporated global content demand analytics specialist Parrot Analytics’ global audience demand data and entertainment consulting services to help make insight-driven content decisions. Parrot Analytics’ data products provide near real-time updates on the most in-demand TV series and streaming platforms in any market in the world. The insights help inform YouTube […]
In a deal that enables advertisers to measure fully their video investments across all screens, now including YouTube and YouTube TV, for an accurate view of true incremental reach and frequency, cross-platform media planning, transacting, and evaluation specialist Comscore will be incorporating YouTube and YouTube TV measurement into its signature cross-platform service, Comscore Campaign Ratings. […]
Sky Sports has acquired the exclusive rights to show the Bundesliga in the UK and Ireland for the next four seasons. BT Sport previously held the rights. Sky Sports’ coverage of the top-flight German football league will begin on August 13th with champions FC Bayern München travelling to Borussia Mönchengladbach, before 2012 league winners Borussia […]
The #1 women’s wrestling talk show on the planet, Women’s Wrestling Talk, will be now be available to view on FITE beginning August 4th. The show, created and hosted by TK Trinidad, is partnering with FITE to showcase conversations, interviews, and content related to the pro wrestling industry for fans to enjoy on their platform. […]
Total streaming minutes measured across AVoD, SVoD and live streaming platforms increased to ~53 billion in Q2 2021, representing a ~2.3 billion net quarterly growth in minutes, according to a report published by Media Partners Asia (MPA). The report, titled Taiwan Online Video Consumer Insights & Analytics, leverages MPA’s proprietary AMPD Research platform to measure […]
BritBox, the ITV/BBC OTT joint-venture, will launch on August 6th in South Africa with a charge of R100/month (€5.70). Customers who sign up for a one-year subscription – a Rand 999.90 commitment — will get two months free. There is also a free, seven-day trial with no obligations to subscribe. BritBox says that its output […]
Video game streaming is an industry that’s gone from strength to strength. Starting with the early days of YouTubers sharing clips of play with their own commentary and reactions, the arrival of Twitch in 2011 caused a boom in interest that continues to skyrocket. For many, it might be a hobby, but at the top […]
DoubleVerify, a software platform for digital media measurement, data and analytics, today announced enhancements to its brand safety and suitability solution that include the introduction of DV’s Brand Safety Floor as a turnkey option, extending Brand Suitability Tiers on YouTube, and more. Available to both advertisers and publishers since January 2021, Brand Suitability Tiers allow […]
Future Today, the streaming solution that packages branded channels, has announced the launch of streaming CoComelon, the world’s most-viewed YouTube channel with over 3.5 billion average monthly views, and iFood.tv, an online food community, for VIZIO’s SmartCast TVs. With addition of the new channels, Future Today has launched 13 AVoD streaming apps and four Free […]
A study by Uswitch analysed how much time Brits are spending in front of a screen and what effects this can have on wellbeing. Brits have been in front of a screen now more than ever, whether it’s as a form of entertainment or simply the work from home lifestyle many are now used to. […]