WARC analysis of advertising spending forecasts for 100 markets worldwide, and the results of a survey by GWI of more than 715,000 consumers, show that advertiser spend on TV and social media is highly inflated in relation to daily consumption. These findings are by WARC, the international marketing intelligence service, as part of its new […]
Following the European launch of connected TV product Sky Glass, Comcast has announced the launch of XClass TV, extending the reach of the company’s global technology platform to smart TVs throughout the US. For the first time, Comcast’s entertainment and voice platform is available direct to consumers nationwide, without an Xfinity subscription, both inside and […]
ITV’s Good Morning Britain has announced its first YouTube original series, Off The Table – a mini series which takes the heart of breakfast show to 18-34 year olds Produced by ITV Studios Daytime, part of ITV Studios, Off The Table is exclusively available on GMB’s YouTube channel. The series will feature four hot topic […]
Comscore, a partner for planning, transacting, and evaluating media across platforms, says it is the first measurement provider to deliver deduplicated audience measurement across YouTube’s largest platforms (PC, Mobile, and now Connected TV) and including co-viewers of Connected TV screens. The milestone delivers on the expansion of Comscore’s partnership with Google announced in August and […]
The popularity of streaming services continue to overtake cable TV, with more than half of UK consumers (53 per cent) saying the content on providers such as Netflix, Amazon Prime Video and YouTube is more entertaining than its traditional TV counterparts, and a further 62 per cent saying they watch more paid streaming services than […]
Google has announced that it will stop ads running on climate change-denying YouTube videos, and also prohibit ads promoting such claims. Google said the new policy will come into play in November and be enforced by “automated tools and human review”. Explaining the new policy in a blog post, the Google ad team said: In […]
A study released by R.R. Donnelley & Sons Company, a global provider of marketing and business communications, reveals that traditional marketing channels, including word of mouth, direct mail, and in-store signage, are largely untapped by marketers. The study, based on surveys of both marketing professionals and consumers, uncovers significant differences between marketer assumptions and what […]
On November 9 – 10 2021, Netflix will host “Netflix Festival Japan 2021” in Tokyo, where it will announce upcoming titles streaming from winter 2021. In addition to announcing the latest lineup, this event will feature distinguished leading Japanese actors and voice actors, as well as a wide array of creators from in and outside […]
With the group stage of the UEFA Women’s Champions League officially kicking off this week, global sports streaming platform and host broadcaster DAZN together with partner YouTube are preparing for their live broadcast coverage for fans around the world. From October 5th through to the finals in May, all 61 matches will be available live […]
Social media ad solutions and shopping experiences platform StitcherAds has revealed the results of a study on how social media advertising influences purchasing habits across generations, analysing 500 US-based respondents, ages 18 and over. Among the key findings:. Gen Z and Millennials Drive the Push for ‘Buy Now, Pay Later’ on Social When asked if […]