On New Year’s Day Harry Potter 20th Anniversary: Return to Hogwarts will be coming exclusively to Sky and streaming service NOW. Take a look at the brand-new official trailer from this highly anticipated retrospective special. Announced last month, the retrospective special invites fans on a magical first-person journey through one of the most beloved film […]
Over the last three years, the number of AVoD users has significantly increased in Europe. If the lockdown context between Q1 2020 and Q2 2020 assuredly had a massive impact in terms of traffic – with growth rates twice as high as the previous trends – it remained limited, as growth rates eventually retrieved their […]
Roku has settled its dispute with YouTube and thus can on providing YouTube apps on its streaming platform. Roku had been resisting the “unacceptable demand” for more prominence and more usage data. “We have agreed to a multi-year extension with Google for YouTube and YouTube TV. This agreement represents a positive development for our shared […]
The global ad market will continue its recovery from the 2020 downturn with 9.1 per cent growth in 2022, after 15.6 per cent growth in 2021, according to Zenith’s Advertising Expenditure Forecasts report. Global adspend will expand by 5.7 per cent in 2023 and 7.4 per cent in 2024, with brands looking to leverage more social […]
Digital budgets have grown strongly following Covid-19 disruption and marketer enthusiasm for online channels shows no sign of slowing, according to a WARC survey of more than 1,500 practitioners. Online video and social media lead the pack, with 77 per cent and 68 per cent of marketers, respectively, expecting to increase their investment in 2022. […]
Findings from a new survey of US adults (18+ or older) who regularly listen to music, commissioned by immersive entertainment experiences specialist Dolby Laboratories, indicate that many, particularly Gen Z, have recently discovered iconic songs and artists from past decades for the first time while others are rediscovering songs from their past. The research revealed […]
Blackmagic Design has announced that international entertainment portal WhatCulture has equipped five new studios with a streaming and web broadcast workflow based on the Blackmagic Studio Camera 4K Pro and ATEM Mini Extreme ISO. Reaching more than seven million subscribers a month, the media production company’s workflow also uses the Blackmagic Pocket Cinema Camera 6K Pros […]
New advertising spend forecasts for 100 markets show that the global ad market has largely weathered the impact of Covid-19, so far, and is on course to reach a value of $1 trillion in 2025, with more than half of this money paid to just three companies: Alphabet, Meta and Amazon. This is according to […]
BARB, the UK television audience measurement currency, has rolled out what it describes as a “once-in-a-generation upgrade” in its audience reporting with the introduction of SVoD and video-sharing platform measurement, as first reported last week. In a preview of the type of new data that is now available, BARB has revealed that the most-watched programmes […]
DoubleVerify (DV), a software platform for digital media measurement, data and analytics, has entered into an agreement to acquire OpenSlate, a pre-campaign contextual targeting platform that enables brands to align advertising with suitable or contextually relevant content across social video and CTV. The acquisition of OpenSlate is a cash and stock transaction valued at $150 […]