New advertising spend forecasts for 100 markets show that the global ad market has largely weathered the impact of Covid-19, so far, and is on course to reach a value of $1 trillion in 2025, with more than half of this money paid to just three companies: Alphabet, Meta and Amazon. This is according to […]
BARB, the UK television audience measurement currency, has rolled out what it describes as a “once-in-a-generation upgrade” in its audience reporting with the introduction of SVoD and video-sharing platform measurement, as first reported last week. In a preview of the type of new data that is now available, BARB has revealed that the most-watched programmes […]
DoubleVerify (DV), a software platform for digital media measurement, data and analytics, has entered into an agreement to acquire OpenSlate, a pre-campaign contextual targeting platform that enables brands to align advertising with suitable or contextually relevant content across social video and CTV. The acquisition of OpenSlate is a cash and stock transaction valued at $150 […]
Despite predictions of a pandemic peak, streaming adoption continues to gain ground in almost every single region quarter after quarter, according to the Q3 2021 State of Streaming report from Conviva. Streaming viewing time grew 21 per cent worldwide in Q3 2021 as compared to the same quarter in 2020, led by Africa, Oceania and […]
Stellify Media, the Sony Pictures Television-owned indie and producers of Who Wants to Be A Millionaire..?, has partnered with YouTube personality Joe Sugg and his production company Final Straw Productions, to produce a new VR game show, Virtually Impossible. Sugg will launch the game show on his YouTube channel as he hosts 12 contestants through a childlike assault course […]
The popular YouTube channel Kanał Sportowy has decided to invest into its own direct-2-consumer OTT service. It will allow for censorship-free publishing and extended flexibility in creating marketing opportunities for sponsors. The community will be able to follow the sport related shows of Mateusz Borek, Michał Pol, Tomasz Smokowski, Krzysztof Stanowski and Maciej Sawicki within […]
Tubular Labs, a specialist in global social video intelligence and measurement, has announced the rollout of gross rating points (GRPs) for all non-perishable videos on Facebook and YouTube channels. The scoring system offers customers the ability to better plan and measure the viewership for content against target audiences and compare the performance of channels across […]
Prime Video has released an immersive trailer for upcoming fantasy series The Wheel of Time, based on the best-selling book series. The first three episodes of Season One will premiere on November 19th with new episodes available each Friday following, leading up to the season finale on December 24th. Utilising YouTube’s 360 player and spatial audio […]
Findings from consumer intelligence firm The Family Room’s inaugural study, The Emotional Triggers of Family SVOD Adoption, identify the key emotional triggers for SVoD usage by the world’s largest SVoD subscriber base: families. According to the company, studies to date have explored the budgetary or content-related aspects of SVoD adoption, but this is the first […]
FOX News Media’s streaming service FOX Nation has launched on YouTube TV in the US as an optional add on. In making the announcement, Jason Klarman, president of the service, said: “We’re thrilled to partner with YouTube TV to bring FOX Nation to their cutting edge TV service and provide our passionate audience with more […]