Ad spend around the globe will rise 8.3 per cent in 2022, before slowing significantly in 2023. In its latest report, WARC, a provider of marketing insights, downgrades its expectations for global ad market growth by $90 billion (€90.4bn) in the face of a wider economic slowdown. These are the figures presented in WARC’s Ad […]

Comscore, a partner for planning, transacting, and evaluating media across platforms, has announced the addition of CTV measurement to its Video Metrix Multi-Platform product, including YouTube traffic sharing measurement, for Indonesia and Malaysia. As a result, Comscore is the first international measurement provider to deliver complete audience measurement across YouTube’s largest platforms at the device level–PC, mobile […]

Sky Kids has announced a new original show, The Slow Mo Guys’ Big Adventures, debuting on September 1st with the goal to get kids inspired by science and history. Presented by YouTube stars with over a 14.3million subscribers, the (10×22) series sees The Slow Mo Guys (Gav and Dan) set out to uncover mysteries from […]

Attest, a consumer research platform, has released the findings from the latest edition of its Quarterly UK Media Consumption Tracker. It provides continuous insights into how Brits’ habits across television, audio, news, and social media continue to evolve. The effects of inflation can be seen in Attest’s Q2 UK media consumption tracker results, with the […]

DAZN, the global sports entertainment platform, will exclusively broadcast the Women’s International Champions Cup (WICC) in over 175 markets and territories worldwide, including the UK, France, Canada, Italy, Spain and DACH. The tournament – which features four of the biggest European and North American club team – will be available both live and on demand […]

Last quarter, growth on Twitch, YouTube Gaming and Facebook Gaming begin to slow down. That trend continued in the lastest quarter, with all three platforms seeing a decline in growth compared to the previous quarter, according to Streamlabs and Stream Hatchet’s Q2 2022 Live Streaming Report. Twitch continues to be the largest live streaming platform, […]

Tubular Labs, a specialist in global social video intelligence and measurement, has announced a partnership with Banijay Rights, the global distribution arm of TV production company Banijay. With a multi-genre portfolio of over 130,000 hours of programming, Banijay Rights is using Tubular Labs to gain a better understanding of the company’s social media content strategies […]

Teenagers in the UK are turning away from traditional news channels and are instead looking to Instagram, TikTok and YouTube to keep up to date, Ofcom research has found. Ofcom’s News Consumption in the UK 2021/22 report shows that, for the first time, Instagram is the most popular news source among teenagers – used by nearly […]

WWE’s official YouTube channel, which launched in May 2007, has surpassed 70 billion views. Interim WWE CEO, Stephanie McMahon, revealed the milestone in a tweet, saying: “WWE’s official YouTube page has crossed 70 billion views – the seventh channel EVER to reach this milestone! A huge thank you to our Superstars, the WWE Universe, and […]