Findings from media evaluation specialist Comscore’s 2022 State of Streaming suggest that AVoD services are seeing adoption at a faster rate than SVoD, with a 29 per cent increase in US households streaming AVoDs in 2022 compared to 2020 vs a 21 per cent increase during the same period for SVoDs. “While both ad-supported and […]
OneWeb, the global space-based communications company, and commercial aviation terminal partner Stellar Blu Solutions, have successfully delivered high-speed, low-latency inflight LEO satellite connectivity to a commercial airliner. Stellar Blu, has partnered with antenna technology provider Ball Aerospace to incorporate its electronically steered arrays (ESA) into the terminal solution. This collaboration realised breakthrough performance on OneWeb’s […]
Dickies, the workwear brand, has announced a partnership with VICE Media Group, a global multi-platform media company, to commemorate Dickies 100th anniversary with an original documentary, in partnership with creative agency This Here, ‘Made to Last,’ which examines the history and meaning of American grit, culture, and identity through the eyes of a modern rancher, […]
Cross-platform media evaluation specialist Comscore is adding connected TV (CTV) measurement to its Video Metrix Multi-Platform product, including YouTube traffic sharing measurement, for Spain and the UK. The report will also be included in June for Italy, and for France and Germany in July 2022. As a result, Comscore says it is the first international […]
Law&Crime, the live trial and true crime network, set its YouTube viewership record with more than 3.5 million live concurrent viewers during its coverage of the verdict in the Johnny Depp vs Amber Heard defamation trial. Court TV logged less than 2 per cent of that viewership with around 63,000 live concurrent viewers. Since the […]
Global sports media company and distributor Sunset+Vine is working with world governing body, World Sailing, to relaunch The World Sailing Show. The World Sailing Show is the official global TV and digital series of governing body World Sailing. Content spans a range of sailing activities from the Olympics, America’s Cup, SailGP, The Ocean Race, World […]
Attest, a consumer research platform for global brands, has released the findings from its first Quarterly UK & US Media Consumption Tracker. It provides continuous insights into how consumers’ habits across television, audio, news and social media continue to evolve in both countries. US: TV & Streaming Trends Despite Netflix reporting a loss in US […]
beIN Sports en Español and beIN Sports XTRA en Español have officially launched on subscription streaming service YouTube TV through its Spanish Plan and Spanish Plus add-on. The launch of the Spanish-language channels serves as continued expansion and growth of distribution following the successful launch of beIN’s English-language channels on the streaming service in 2021 […]
MiQ, the global programmatic media partner, has launched its analytics and measurement capability for cross-channel YouTube and TV campaigns in the UK. The innovative solution bridges the gap between the two channels. By connecting these often-disparate datasets, brands are empowered to reach nearly 100 per cent of their target viewers on YouTube and measure reach […]
Eighty per cent of European users prefer CTV, with connected TV generating a significant increase in ad attention and engagement compared to YouTube and linear TV, according to the findings of study from advertiser and publisher video solutions provider ShowHeroes Group. The research used state-of-the-art Tobii eye-tracking glasses, along with eSense electrodermal response sensors, to […]