VA Media has agreed a deal to launch Parade’s 24/7 food offering BITE across new platforms including YouTube, Snapchat, Facebook, Instagram and TikTok. Following BITE’s successful linear launch in the UK, US, Sweden, Netherlands and New Zealand, the 24/7 food brand will offer short and long-form video content to the social networks, aiming to tap […]

WARC analysis has found that Generation Z is the most digital generation to date, spending two-thirds (67.7 per cent) of total media time with digital channels, higher than any other age group. Gen Z is commonly defined as those aged between 13 and 25, although this report, titled WARC Global Ad Trends: Finding Gen Z, […]

Nielsen’s latest report from The Gauge, the media measurement company’s monthly total TV and streaming snapshot, revealed that streaming usage represented 35 per cent of overall television consumption in the US in August, marking another record-high share for the format and its second month as the top TV viewing category. Broadcast and cable each gained […]

YouTube has reported that it paid out over $6 billion (€6bn) to the music industry in the year to June 2022, a rise of 50 per cent over the previous year. The cash was made up from a mix of ad-revenues and subscription income. Lyor Cohen, Global Head of Music at Google & YouTube announced […]

Ad spend around the globe will rise 8.3 per cent in 2022, before slowing significantly in 2023. In its latest report, WARC, a provider of marketing insights, downgrades its expectations for global ad market growth by $90 billion (€90.4bn) in the face of a wider economic slowdown. These are the figures presented in WARC’s Ad […]

Comscore, a partner for planning, transacting, and evaluating media across platforms, has announced the addition of CTV measurement to its Video Metrix Multi-Platform product, including YouTube traffic sharing measurement, for Indonesia and Malaysia. As a result, Comscore is the first international measurement provider to deliver complete audience measurement across YouTube’s largest platforms at the device level–PC, mobile […]

Sky Kids has announced a new original show, The Slow Mo Guys’ Big Adventures, debuting on September 1st with the goal to get kids inspired by science and history. Presented by YouTube stars with over a 14.3million subscribers, the (10×22) series sees The Slow Mo Guys (Gav and Dan) set out to uncover mysteries from […]

Attest, a consumer research platform, has released the findings from the latest edition of its Quarterly UK Media Consumption Tracker. It provides continuous insights into how Brits’ habits across television, audio, news, and social media continue to evolve. The effects of inflation can be seen in Attest’s Q2 UK media consumption tracker results, with the […]

DAZN, the global sports entertainment platform, will exclusively broadcast the Women’s International Champions Cup (WICC) in over 175 markets and territories worldwide, including the UK, France, Canada, Italy, Spain and DACH. The tournament – which features four of the biggest European and North American club team – will be available both live and on demand […]