Jellysmack has announced a strategic partnership with Asia’s top creator economy company, WebTVAsia, earmarking over $30 million to accelerate the growth of top video creators in the Asia Pacific region. WebTVAsia is one of YouTube’s largest partners in Asia with a roster of top creators that reach 880 million subscribers. The partnership marks Jellysmack’s most […]
Media measurement company Nielsen’s latest monthly total TV and streaming snapshot report, The Gauge, reveals that streaming remained the most-watched TV format in September, capturing 36.9 per cent of overall television usage and marking another record-high share for the category. Broadcast also saw an increase in September with its share of TV climbing to 24.2 […]
UK public service broadcaster, Channel 4, is to launch an all new digital-first brand, Channel 4.0. The new content destination will be home to masses of fresh new social formats and returners, all rooted in youth culture. The content will have a core focus of reaching, engaging and entertaining 13–24-year-olds. Launching on October 26th, Channel […]
Channel 4 and the Lego Group, the iconic Danish toy manufacturer, have partnered to launch Kids Rebuild the Future, a new short-form digital series for the broadcaster’s social media channels. The four-part series, produced by Kalel Productions, features comedians Judi Love, Aisling Bea, Rhys James and Katherine Ryan teaming up with kids to build Lego […]
Findings from technology research and advisory group Omdia show that TikTok has leapfrogged Netflix to become the second most popular service in the US, with only YouTube retaining the crown for under-35s viewing. The service remains heavily skewed by age and occupies sixth place for above 35 years old. The results from Omdia’s latest consumer […]
TikTok star Francis Bourgeois is hitting the tracks for a 5-part Channel 4 digital series, Trainspotting with Francis Bourgeois, produced by Untold Studios. Across five episodes, Bourgeois will be offering a unique perspective on the British pastime, where he’ll be joined by a number of celebrities for wild trainspotting across five different locations in the […]
One of the most popular YouTube channels in Poland – Kanał Sportowy (‘The Sport Channel’) – has launched its own OTT platform. Kanał Sportowy gained full control of their content within the multiscreen applications achieving extended flexibility in creating marketing opportunities for sponsors thanks to Redge Media video streaming end-2-end solution. Kanał Sportowy is […]
On October 22nd, fight fans in the UK and Ireland will be able to tune in to UFC 280: Oliveira vs. Makhachev, exclusively live on BT Sport Box Office. The fight card, taking place on Yas Island, Abu Dhabi, will be live from 7pm BST and is headlined by two UFC title fights, alongside nine […]
India’s population is huge and its current 1.4 billion is expected to boom to 1.5 billion by 2030 and 1.66 billion by 2050 according to UN data. But of today’s population some one-third do not own a TV set. Nevertheless, the scope and potential for growth is huge. Data from the authoritative FICCI-E&Y 2022 analysis […]
Over a quarter (25.8 per cent) of Spaniards say that they never, or rarely, watch linear TV.A report titiled Nuevos hábitos de consumo y la eficacia de la publicidad, by Appinio and Apache Digital, concludes that almost a quarter of Spaniards prefer to watch their favourite content on demand through streaming apps and websites, or […]