Nielsen’s latest report from The Gauge, the media measurement company’s monthly snapshot of total TV and streaming usage in the US, revealed that time spent watching television climbed considerably in November, marking the second-highest month of overall TV consumption in 2022, behind January. The Gauge reported five days in November with over 100 billion minutes of […]
According to a survey by brand suitability and content insights specialist Pixability, 75 per cent of agencies of all sizes predict that advertiser spending will stay steady in 2023, with a little over 20 per cent saying they expect cutbacks. Most of these cutbacks are predicted by smaller, independent agencies, meaning that smaller brand advertisers […]
Mediaocean, the mission-critical platform for omnichannel advertising, has released its 2022 Market Report and 2023 Outlook. The bi-annual report highlights the forces driving the advertising economy as seen by industry leaders, including major changes in consumer behaviour and the overall macroeconomic environment. In a survey conducted among 600+ leaders from media providers, advertising agencies, and tech […]
Walt Disney Studios has announced the return of Oswald the Lucky Rabbit in an all-new animated short, over 94 years since Disney’s last Oswald cartoon. Created by Disney Animation’s hand-drawn animation team to mark the start of Disney 100 Years of Wonder that marks the 100th anniversary of The Walt Disney Company, the short, aptly […]
Channel 4 has launched 4 Reality, a new YouTube destination that serves as a fan-focused home for the best of Channel 4’s reality TV titles, offering viewers full-episodes of hit series such as Married at First Sight UK, alongside compilations and ‘best of’ clips from popular titles such as Made in Chelsea. In a Channel […]
Channel Factory, the brand suitability platform for YouTube, today announced two key hires within its EMEA leadership team to support its commercial strategy and increased investment in the region. Igor Treutiger has been announced as Partnerships and Trading Director, EMEA. Based in Stockholm, he will be heading up a new role focused on building and […]
Research from streaming infrastructure provider Bitmovin has found that poor video quality and buffering issues could cost video streamers as much as £45 million (€51.9m) per month. More than one in three Brits (38 per cent) claim to have unsubscribed from a streaming service due to buffering issues. With the ongoing cost of living crisis […]
Digital product expert Candyspace has launched The Streaming 100 — a report detailing the top 100 streaming platforms across multiple verticals in the UK – in partnership with VOD Professional. The paper evaluates over 200 digital products that each have a significant streaming element to their product from categories including video, audio, online newspapers, sports […]
YouTuber Jimmy Donaldson, better known as MrBeast, now officially boasts the most subscriptions on the video-sharing platform. PewDiePie, real name Felix Kjellberg, has held the title for almost a decade, since 2013. The Swedish gamer became the first YouTuber to surpass 100 million subscribers in 2019. But Mr Beast has now claimed the throne, gaining […]
Advertisers are moving away from platforms such as Meta and YouTube towards TikTok, according to Maria Rua Aguete, Senior Research Director, Consumer research Group, Media and Entertainment at Omdia. Delivering a ‘Global media and entertainment trends’ overview at the Media & Entertainment Leaders Summit in London, Rua Aguete, noted the increasing interest in advertising on […]