Channel 4 and the Lego Group, the iconic Danish toy manufacturer, have partnered to launch Kids Rebuild the Future, a new short-form digital series for the broadcaster’s social media channels. The four-part series, produced by Kalel Productions, features comedians Judi Love, Aisling Bea, Rhys James and Katherine Ryan teaming up with kids to build Lego […]
Findings from technology research and advisory group Omdia show that TikTok has leapfrogged Netflix to become the second most popular service in the US, with only YouTube retaining the crown for under-35s viewing. The service remains heavily skewed by age and occupies sixth place for above 35 years old. The results from Omdia’s latest consumer […]
TikTok star Francis Bourgeois is hitting the tracks for a 5-part Channel 4 digital series, Trainspotting with Francis Bourgeois, produced by Untold Studios. Across five episodes, Bourgeois will be offering a unique perspective on the British pastime, where he’ll be joined by a number of celebrities for wild trainspotting across five different locations in the […]
One of the most popular YouTube channels in Poland – Kanał Sportowy (‘The Sport Channel’) – has launched its own OTT platform. Kanał Sportowy gained full control of their content within the multiscreen applications achieving extended flexibility in creating marketing opportunities for sponsors thanks to Redge Media video streaming end-2-end solution. Kanał Sportowy is […]
On October 22nd, fight fans in the UK and Ireland will be able to tune in to UFC 280: Oliveira vs. Makhachev, exclusively live on BT Sport Box Office. The fight card, taking place on Yas Island, Abu Dhabi, will be live from 7pm BST and is headlined by two UFC title fights, alongside nine […]
India’s population is huge and its current 1.4 billion is expected to boom to 1.5 billion by 2030 and 1.66 billion by 2050 according to UN data. But of today’s population some one-third do not own a TV set. Nevertheless, the scope and potential for growth is huge. Data from the authoritative FICCI-E&Y 2022 analysis […]
Over a quarter (25.8 per cent) of Spaniards say that they never, or rarely, watch linear TV.A report titiled Nuevos hábitos de consumo y la eficacia de la publicidad, by Appinio and Apache Digital, concludes that almost a quarter of Spaniards prefer to watch their favourite content on demand through streaming apps and websites, or […]
VA Media has agreed a deal to launch Parade’s 24/7 food offering BITE across new platforms including YouTube, Snapchat, Facebook, Instagram and TikTok. Following BITE’s successful linear launch in the UK, US, Sweden, Netherlands and New Zealand, the 24/7 food brand will offer short and long-form video content to the social networks, aiming to tap […]
WARC analysis has found that Generation Z is the most digital generation to date, spending two-thirds (67.7 per cent) of total media time with digital channels, higher than any other age group. Gen Z is commonly defined as those aged between 13 and 25, although this report, titled WARC Global Ad Trends: Finding Gen Z, […]
Nielsen’s latest report from The Gauge, the media measurement company’s monthly total TV and streaming snapshot, revealed that streaming usage represented 35 per cent of overall television consumption in the US in August, marking another record-high share for the format and its second month as the top TV viewing category. Broadcast and cable each gained […]