YouTube Shorts, the short-form video experience from the sharing service – is launching on TV, with YouTube executives revealing the design process of expanding Shorts to this new surface, taking a deep dive on what it takes to bring mobile-first video formats to the TV screen. According to Neal Mohan, Chief Product Officer, bringing Shorts […]
The annual marquee event of the Asian video industry, the Asia Video Summit, returned in full swing last week, hosting over 300 delegates in person and online as a hybrid conference, amidst a time of immense innovation and disruption in the video industry. The Summit opened with clear views from industry stalwarts, Henry Tan, Group […]
GAME has partnered with independent media agency, The Specialist Works, and What’s Possible Creative Studio to launch its latest campaign, encouraging audiences to embrace their silly and “Never Grow Up!”. Previously known for its wide range of games and consoles, GAME is expanding its offering to also include toys, board games, tech, collectables, and more, […]
Streaming services may be heading into tougher times, according to a TMT Intelligence Report. Not only is the competition fierce and cost of acquiring and producing content high; subscribers may be nearing their limit with how many subscriptions they carry and what they spend. To gain more insight into the state of the market, J.D. […]
YouTube has named the Law&Crime Network among its exclusive list of streaming Primetime Channels, a new initiative that will enable subscribers to access a number of networks directly through the platform. Purchasers of Primetime Channels can expect to find Law&Crime’s daily live trial coverage on the lineup, as well as several other legal and crime […]
Axis My India, a consumer data intelligence company, has released its latest findings of the India Consumer Sentiment Index (CSI), a monthly analysis of consumer perception on a wide range of issues. The October report highlights that a significant 30 per cent plan to watch new movies on an OTT platform, 24 per cent plan […]
Attest, a consumer research platform, has released the findings from the latest edition of its Quarterly US Media Consumption Tracker. It provides continuous insights into how Americans’ habits across television, audio, news, and social media continue to evolve. In addition, Attest conducted some further research into consumers’ attitudes toward Netflix’s plans to introduce advertising to […]
Jellysmack has announced a strategic partnership with Asia’s top creator economy company, WebTVAsia, earmarking over $30 million to accelerate the growth of top video creators in the Asia Pacific region. WebTVAsia is one of YouTube’s largest partners in Asia with a roster of top creators that reach 880 million subscribers. The partnership marks Jellysmack’s most […]
Media measurement company Nielsen’s latest monthly total TV and streaming snapshot report, The Gauge, reveals that streaming remained the most-watched TV format in September, capturing 36.9 per cent of overall television usage and marking another record-high share for the category. Broadcast also saw an increase in September with its share of TV climbing to 24.2 […]
UK public service broadcaster, Channel 4, is to launch an all new digital-first brand, Channel 4.0. The new content destination will be home to masses of fresh new social formats and returners, all rooted in youth culture. The content will have a core focus of reaching, engaging and entertaining 13–24-year-olds. Launching on October 26th, Channel […]