Haivision, a provider of mission-critical, real-time video networking and visual collaboration solutions, has announced that YouTube has joined the SRT Alliance and will participate in the company’s upcoming SRT InterOp Plugfest. Haivision says that YouTube’s support for SRT is an important milestone for the open-source protocol, reaching widespread industry adoption and ubiquity for low latency […]

Currently, nearly seven in 10 (69 per cent) TV content viewers in the US use free streaming services at least monthly, a sharp increase from 42 per cent in 2019, according to Horowitz Research’s State of Media, Entertainment & Tech: Subscriptions 2023 study. This rapid growth in usage of free streaming services is driven by […]

BBC Studios has unveiled that its social team has launched an in-house global advertising sales function to drive revenue across its branded social platforms including YouTube and Snapchat. BBC Studios Social offers the market a global reach of 4.7 billion social views across all social platforms, along with the ability to partner with a renowned […]

Frontier has announced a new partnership with YouTube TV that gives consumers in the US a fibre internet bundled together with live and on-demand TV content, all on a single bill. “Our partnership with YouTube TV makes it easier for customers to ditch cable,” commented John Harrobin, Frontier’s Executive Vice President of Consumer. “We take […]

Social video intelligence specialist Tubular Labs has added new abilities to measure how videos perform according to the hour of day that they were uploaded. Within Tubular’s Intelligence product, customers will now be able to determine what time of day social video generates the most views, engagement and more across YouTube, Facebook, Instagram, Twitter, TikTok, […]

The Gauge, audience measurement, data and analytics firm Nielsen’s monthly visualisation of total TV and streaming consumption in the US, revealed in the February 2023 report that time spent watching TV fell 5.1 per cent from January to February, in line with the seasonality of viewing behaviour for this time of year. This monthly decline […]

Channel 4.0, UK commercial broadcaster Channel 4’s new digital-first brand for YouTube, has signed its first branded deal with e.l.f. Cosmetics, the US’s Number 1 favourite teen cosmetics brand which literally stands for eyes.lips.face., and is clean, vegan, cruelty free and Fair Trade Certified. This commercial partnership deal is the first for Channel 4.0 and […]

The commercial media usage of Britons is declining, with consumers spending the best part of an hour less time consuming curated commercial media since 2015, and a quarter of an hour less than pre-lockdown 2020, according to a new IPA report, Making Sense: The Commercial Media Landscape (Fifth Edition), which pinpoints how, where and when commercial […]

Little Dot Sport, the digital content agency and media network Little Dot Studios’ sport specialist label, has been awarded a YouTube channel management and paid media contract with Team GB, starting with immediate effect. The two-year contract will see Little Dot Sport provide support on the management of the Team GB YouTube channel as well […]

Sandbox Kids, a provider of digital subscription content services for children and families, has announced that its preschool educational SVoD platform, Hopster Learning, is now available on YouTube’s Primetime Channels in the US. The channel offers kids fun learning opportunities through classic children’s shows, including titles such as Numberblocks, Fireman Sam and Pigu, original productions, […]