Data from social video intelligence specialist Tubular Labs reveals TV’s most-watched US broadcast and cable properties on YouTube, revealing how the 2022-23 TV season performed on one of social media’s most-watched platforms. These findings come as the TV industry approaches its Upfront commitment season, where TV media and advertisers come together to determine media buys […]
Drafthouse Films has acquired global distribution rights to Alex Winter’s incisive documentary The YouTube Effect, teaming with Kanopy, the educational streaming platform for films that matter, for the film’s release. A critical look at the way YouTube has grown and embedded itself into our lives, The YouTube Effect premiered at the 2022 Tribeca Film Festival. […]
DTM has partnered with digital content agency, Little Dot Studios Germany, for the 2023 season to target new audiences and increase the digital global reach of the racing series. The collaboration will see Little Dot Studios Germany implement a multi-format approach on YouTube, utilising live and VoD content, together with magazine features and archive content […]
Integral Ad Science (IAS), a player in digital media quality, has enhanced its partnership with YouTube to provide advertisers with brand safety and suitability measurement across the online video platform. Powered by cutting-edge, machine learning technology, IAS measurement will now deliver a more comprehensive analysis of video content on YouTube, providing marketers with even greater […]
DAZN, the sports streaming service, has announced the return of the UEFA Women’s Champions League (UWCL) for the semi-finals, featuring the top teams in Europe: FC Barcelona, Arsenal WFC, Chelsea FC Women and VfL Wolfsburg. The first leg of the semi-finals is scheduled to take place on April 22nd and 23rd, with the second leg […]
Real-time TV measurement company iSpot.tv has released its 2023 TV Upfronts study, revealing new findings around 2023 upfront plans for brands and agencies. The company surveyed over 500 advertising professionals across TV’s top advertising sectors to determine how ad-buying plans will change this year, while also revealing more about the growing role of streaming and […]
Channel 4.0, Channel 4’s new digital-first brand for YouTube, has surpassed 25 million views and attracted 104k subscribers since its launch in October Channel 4.0 has driven over 25 million views, with the UK 13- 24 demographic accounting for 82 per cent of total views. At 120 days from launch the channel had already established […]
Sinclair Broadcast Group has announced a distribution agreement with YouTube TV to add carriage of Tennis Channel, T2, CHARGE! and TBD to YouTube TV’s service offering in the US. The agreement also extends YouTube TV’s existing carriage of Sinclair’s CBS and MyNetworkTV affiliated television broadcast stations. Tennis Channel, the multiplatform destination dedicated to both the […]
Vivaro’s Liga Ace Esports, Latin America’s leader in organizing, producing, and transmitting eSports, has partnered with BLAST.tv to broadcast the Americas Counter-Strike World Cup Qualifier to an audience of more than 20 million viewers across five continents. AMERICAN RMR – CS GO 2023 will be hosted in Monterrey, Nuevo León, Mexico and will be streamed to viewers in […]
Channel 4 and fashion platform Vinted have partnered on a cross-platform branded partnership to date. The partnership, fronted by Hollyoaks’ actor Jorgie Porter, includes a new short form digital series created by Channel 4’s digital content outfit 4Studio for Channel 4’s YouTube channels – and a complementary TV ad campaign. Vinted has also returned as […]