Analysts at SVB MoffettNathanson (MN) recently held their first Media & Internet TMT Conference with a heavyweight portfolio of expert speakers. The consensus was that the broadcasting industry were “relatively optimistic” for advertising demand in the CTV, AVoD and sports-led linear segments. However, speakers were asked about the impact from some network programmers who ‘cheat’ […]
YouTube, hit hard by the digital ad market slowdown, remains popular among consumers, reports WARC. It reaches half of all Internet users globally (2.07 billion), and commands a strong position in the online video advertising market. With advertising investment forecast to reach $30.4 billion (€28.3bn) globally, the Alphabet owned video platform is actively looking for […]
Echelon Studio’s latest release, The Gods 2: The Dark Side is headed to VoD, with the film available for early Premium Digital Ownership from May 24th. The movie, which premiered on February 22nd, will be available to own on participating digital platforms. The Gods 2 is a follow-up to the critically acclaimed The Gods (2019) […]
The online video advertising market in the Middle East and North Africa (MENA) region will more than double to reach $2.3 billion (€2.1bn) in 2027 according to the latest research from analyst firm Omdia. “MENA is generating worldwide interest in the online advertising market thanks to the immense growth potential linked to the UAE and […]
DAZN, the sports streaming service, has published a study that shows its UWCL YouTube Channel has stimulated significant growth not only in UEFA’s premier women’s football competition but across all aspects of the women’s game. The Value and Impact Report, undertaken by industry specialists Crux Sports, used extensive data analysis combined with interviews from stakeholders […]
Little Dot Studios, has been awarded a social media contract to support classic and brand new animation from legendary kids brand, The Wombles, as it continues to inspire kids to recycle, reuse and rethink the way they live to make the world a better place. Starting with immediate effect, the partnership consists of Facebook and […]
YouTube is replacing the two 15-second ads that viewers currently see prior to watching a video with one 30-second ad that is unskippable – unless users pay for a $120 (€111) ad-free Premium tier. The new ads will only apply to those watching on connected TVs (i.e., not mobile viewing), and be shown before top-performing […]
VideoAmp has announced its ability to measure audience reach and frequency for YouTube across CTV, desktop and mobile. This will allow advertisers to measure YouTube campaigns, leveraging VideoAmp’s currency-grade dataset within one unified platform. This integration incorporates YouTube into VideoAmp’s cross-platform audience measurement solution, providing a more holistic view and enabling advertisers to make optimiations […]
TV measurement company iSpot has completed what it says is a critical phase of its integration with Google’s Ads Data Hub for Measurement Partners for determining the incremental reach of ad campaigns on YouTube and YouTube TV when compared to traditional linear and connected TV. The successful integration, piloted with 11 advertisers across dozens of […]
WOW! Internet, Cable & Phone, a broadband services provider in the US, has signed an agreement with Google to offer YouTube TV as its dedicated live television offering. Through this partnership, consumers can purchase WOW!’s fastest, Internet, together with the YouTube TV service, all on one convenient WOW! monthly bill. The process of migrating WOW!’s […]