Television producer WTFN Entertainment has launched Radar MCN – a new division to support its digital content network. Headquartered in Melbourne and also with an office in the UK, the business will bring together a network of owned channels with millions of subscribers across YouTube, Facebook and Snap, as well as a series of global […]
Television, gaming, and social media were once separate categories of entertainment, but in 2023, these are all available and consumed on the same screens and devices, plus, they all compete for the same pool of disposable time. This is according to Hub Entertainment Research’s annual Video Redefined study, a deep dive into how viewers choose […]
Spaniards are increasingly dedicating less time to watching free-to-air (FTA) television and more to watching pay-TV, according to data from Barlovento Comunicación. In 2022 Spaniards spent a daily average of 190 minutes watching FTA TV, down 11 per cent on the previous year at 214 minutes. 2022 is the year with the least FTA TV […]
According to data from SportsLens, professional game streamers are expected to make more than $106 million (€99.9m) in 2023 – up 22 per cent on last year. The industry of watching other people play video games continues to surge in popularity. In 2020, when lockdown rules and Covid-19 restrictions made live broadcasts even more attractive, […]
According to research from insights firm Aluma, half of online adults recall seeing shoppable ads on television. Of these consumers, 39 per cent have engaged such ads, 70 per cent of which purchased a featured product, either at that time or thereafter. Alumna’s report, Shoppable TV Ad Engagement among US Online Adults, shows that engagement […]
The National Football League has announced a multi-year agreement with Google granting YouTube TV and YouTube Primetime Channels the right exclusively to distribute NFL Sunday Ticket to consumers in the US starting with the 2023 NFL season. According to the NFL, the strategic partnership will provide fans greater access to NFL Sunday Ticket while tapping […]
Digital content agency and media network, Little Dot Studios (an All3Media company), has launched its latest original creative production work for Eurovision 2022 runner-up and British singer-songwriter, Sam Ryder. Working in partnership with Parlophone Records and YouTube, Little Dot Studios is creating episodic YouTube Shorts content for the ‘Space Man’ singer’s fans called ‘Sam Ryder’s […]
Nielsen’s latest report from The Gauge, the media measurement company’s monthly snapshot of total TV and streaming usage in the US, revealed that time spent watching television climbed considerably in November, marking the second-highest month of overall TV consumption in 2022, behind January. The Gauge reported five days in November with over 100 billion minutes of […]
According to a survey by brand suitability and content insights specialist Pixability, 75 per cent of agencies of all sizes predict that advertiser spending will stay steady in 2023, with a little over 20 per cent saying they expect cutbacks. Most of these cutbacks are predicted by smaller, independent agencies, meaning that smaller brand advertisers […]
Mediaocean, the mission-critical platform for omnichannel advertising, has released its 2022 Market Report and 2023 Outlook. The bi-annual report highlights the forces driving the advertising economy as seen by industry leaders, including major changes in consumer behaviour and the overall macroeconomic environment. In a survey conducted among 600+ leaders from media providers, advertising agencies, and tech […]