YouTube has shared some recent updates to advertising options on YouTube Shorts to help brands connect more naturally with creators and audiences as holiday shopping picks up. As more people discover and shop through short-form video, brands and creators are looking for ways to work together at scale without ads feeling forced. YouTube’s latest Shorts […]
Cadent, a predictive advertising company and a portfolio company of Novacap, has acquired VuePlanner, a specialist in YouTube video ad planning, optimisation and measurement. “This acquisition fortifies Cadent’s commitment to building a truly unified platform, one that reflects today’s converged media landscape and evolving consumption habits,” commented Nick Troiano, CEO, Cadent. “With VuePlanner, Cadent is […]
Staff at Hub Entertainment Research have shared their 2026 predictions for the media and streaming industry. Hub is forecasting increased investment in niche sports, bigger TV/streaming bundles; a push from YouTube onto TV screens; Prime Video improving its content search; and Netflix making a gaming focus – and perhaps absorbing HBO. A boom in niche […]
The Italian TV landscape is evolving towards ‘streamcasting’, a blend of traditional broadcasting and online streaming. This shift is driven by several factors, including the increasing convergence of different media players, the official adoption of Auditel’s Total Audience as the new measurement standard (which now includes digital viewing), and the widespread adoption of smart TVs […]
Middlechild Productions is launching Wildchild Studios, a new sister company dedicated to creating digital content. “We’ve been making digital first content for a while now,” commented David Sumnall Founder and CEO of Middlechild Productions, who will oversee Wildchild alongside MD Andrew Eastel. “It felt like the perfect moment to create a stand-alone studio built entirely around digital storytelling and innovation.” […]
Over half of APAC marketers plan to further increase spending on online video, e-commerce, and influencer content in 2026, according to Kantar Media Reactions 2025. The annual study, which uncovers the attitudes of consumers and marketers, also revealed that Netflix is officially the most preferred global ad platform among consumers in APAC. Kantar’s APAC Head […]
DAZN, the sports streaming platform, is the exclusive global production and broadcast partner of World Sevens Football for their second-ever tournament. The seven-a-side professional women’s football series will take place in in Fort Lauderdale, Florida, US from December 5th-7th. DAZN will make every match available to watch live and free on the DAZN platform globally, […]
Research from Omdia presented by Omdia Head of M&E Maria Rua Aguete at Content London reveals that Spain is now Europe’s leading free ad supported streaming TV (FAST) market, with 35 per cent of online adults watching FAST services each month. This places Spain ahead of the UK (26 per cent), Germany (25 per cent) and […]
Acast, the independent podcast company, is launching an audio and video podcast offering in the UK, delivering an enhanced video proposition on YouTube. The new programme and partnership with Little Dot Studios – a leading social media agency, digital media network, and multi-platform production company providing the YouTube infrastructure, growth support and scaled ad inventory […]
Influencer videos are no longer just for younger internet users. Research from Ampere Analysis shows that half of 55-to-64-year-olds now watch influencer content every week. Overall, 70 per cent of internet users in the UK and the US watch influencer videos at least once a week, with total viewing up 18 per cent since Q1 […]