Barb, the industry’s standard for understanding what people watch, has released data from its Establishment Survey showing that 20.1 million UK homes (67.5 per cent) had access to an SVoD service in Q1 2025. This is a slight increase from 20 million UK homes in Q4 2024. The service-level subscriptions data are as follows: Netflix: […]

Roku has revealed TV viewing data that uncovers what 2024 looked like on its streaming platform in the US. Season 5 of Yellowstone, which streams on Paramount+, marked the top trending TV moment of the year – with searches for the show grew 1,200 per cent between October and November 2024. Further highlights include: The […]

Paramount+, the streaming service from Paramount, will launch two new subscription tiers in the UK and Ireland this November, as part of the ongoing strategy to offer customers a choice of pricing options. From November 20th, the ‘Basic (with ads)’ and ‘Premium’ plans will join the ‘Standard’ tier in the UK and Ireland. This will […]

In Q3 2024, Netflix jumped ahead of NBCUniversal in corporate demand share in the US — that is, demand for all original TV content produced under a company’s corporate umbrella – according to Parrot Analytics. This is the first time that Netflix has led a legacy studio in the category. While this is a telling […]

The results of a joint study between Hub Entertainment Research and the Advertising Research Foundation (ARF) fielded as part of Hub’s annual Decoding The Default survey found significant differences between liberals and conservatives in which entertainment TV shows they find appealing. Study highlights include: The TV viewing audience is almost equally split between liberals and […]

Philo’s lineup of live and on-demand TV is now available on LG Smart TVs in the US. For $28 per month, Philo offers 70+ channels including AMC, A&E, MTV, VH1, BET and Discovery. With 75,000+ on-demand titles, AMC+ included at no extra cost, and 90+ free channels available to all Philo users (both free and […]

Future Today, a specialist in CTV ad-supported solutions, has announced it will be bringing an initial 46 titles from Warner Bros Discovery to Fawesome. Featuring classic western and other movie genres with iconic talent for audiences to enjoy such as The Big Sky, The Cowboys, The Outriders and Saddle the Wind, additional titles will also […]

Paramount+, the streaming service from Paramount, has announced a partnership with LATAM Airlines Group to launch a Paramount+ Branded Channel on over 300 aircrafts across 148 destinations in 25 countries.   The partnership will bring a curated selection of Paramount+ content to LATAM Airlines’ customers via a dedicated Paramount+ section within the In-Flight Entertainment system. Halo, […]

Paramount+, the streaming service from Paramount, has announced the international rollout of Premium and Advertising tier subscriptions. The Premium plan is set to launch in Australia, Brazil, Canada and Mexico on November 16th, offering Paramount’s movies, exclusive originals and hit shows in premium quality formats, including 4K UHD, HDR10, and Dolby Vision. Premium subscribers can also […]

As video providers proliferate, viewers are excited about the volume of shows to choose from. But increasingly they face a logistical problem: with so much to choose from, Hub Entertainment Research seeks to establish how they decide what to watch from a vast sea of options. Provider brands are losing their impact Streaming marketers have […]