Yahoo DSP has announced an expansion of its partnership with LiveRamp, the data collaboration partner, to improve addressability across the advertising ecosystem in EMEA. With this expansion, publishers using LiveRamp’s Authenticated Traffic Solution (ATS) can now achieve incremental advertising spend in the Yahoo DSP by harnessing RampID, LiveRamp’s durable identifier. The expanded partnership to the […]
Roku has announced the launch of Roku Data Cloud, which allows partners to access, analyse and leverage Roku’s proprietary TV data seamlessly. Prioritising accountability and mutual partner growth, Roku Data Cloud is a connection for advertisers, agencies and partners to receive accurate information from Roku’s TV operating system (OS), which provides an extensive view of […]
Samba TV, a specialist in AI technology for media analytics, has announced two strategic additions to its leadership team. Josh Jacobs has joined the company as chief product officer, and Monte Lutz has been appointed chief marketing officer. These industry executives bring decades of experience in ad tech, programmatic innovation, brand marketing, and transformation to […]
Gracenote, the content solutions business unit of Nielsen, has announced the appointment of Bill Michels as Chief Product Officer. In this role, Michels is responsible for leading Gracenote’s global Product team as the company looks to grow its suite of video, sports and music products and accelerate key market expansion initiatives. “As Gracenote redefines the […]
VideoAmp, the media measurement company, has announced the launch of the next generation of the VideoAmp Platform, encompassing a full suite of APIs and enhanced dashboard experiences for seamless reporting and insights. The company’s cross-platform planning, audience measurement, outcome measurement and optimisation solutions can now integrate directly into agencies’, brands’, and publishers’ systems, providing them […]
Yahoo DSP has announced a new integration that enables advertisers who leverage Snowflake Data Clean Rooms to seamlessly onboard their data onto the Yahoo DSP — unlocking the ability to match the data against Yahoo ConnectID and create personalised campaigns, leading to improved targeting and campaign performance. By making Yahoo ConnectID compatible with Snowflake Data […]
Relo Metrics, the AI-powered sponsorship analytics platform for real-time data decisions, has tannounced a significant expansion of its senior leadership and consultancy teams across North America, EMEA and APAC. Delivered as part of its global expansion strategy, the recruitment of four proven industry professionals will boost the company’s global presence as the sports sponsorship industry […]
Gracenote, the content data business unit of Nielsen, is powering new contextual categories to give advertisers greater visibility into the content that their messages run against on connected TV (CTV). By teaming with Peer39, a provider of contextual suitability and quality solutions for modern marketers, these Gracenote-powered contextual CTV categories will be available on Peer39 […]
Yahoo DSP has announced the expansion of its measurement capabilities through strategic partnerships with Comscore, iSpot and Samba TV. As CTV advertising investments continue to increase, so does the need for comprehensive CTV measurement. In response, TV measurement providers are innovating as the landscape shifts towards a multi-currency reality, and advertisers require partners that align […]
Yahoo Advertising has unveiled Yahoo Creative, its full-stack data-powered ad creative solution. Yahoo Creative was developed in partnership with Innervate, a specialist in dynamic customer experience orchestration. At launch, brands, like Princess Cruises are actively using Yahoo Creative, which works across the Yahoo DSP and will be interoperable with other advertising technology platforms. As online […]