Roku has announced that James Kelm will join the company as Vice President of Product, Advertising and Media. Kelm will be responsible for driving innovation in ad technology, enhancing audience targeting and measurement, and driving the evolution of streaming ad formats to maximise engagement and revenue. He will report to Mustafa Ozgen, President, Devices, Product […]
Last year, Snowflake launched the first phase of this partnership with Yahoo DSP, making Yahoo DSP available as an activation destination in Snowflake Data Clean Rooms. This enables advertisers to seamlessly onboard their data into Yahoo DSP and activate personalised, privacy-centric campaigns, leveraging Yahoo ConnectID – the privacy-safe, persistent identifier of Yahoo DSP. This integration […]
Yahoo has announced the appointment of Tom Curry as its new UK Managing Director, overseeing Yahoo’s DSP and Yahoo Ads sales function across the region. In his new role, Curry is tasked with expanding revenue, deepening strategic relationships, and spearheading the adoption of Yahoo’s programmatic and owned-and-operated advertising solutions. Curry joined Yahoo (then AOL) in […]
Yahoo has unveiled a slate of new content and talent that reinforces its enduring position as the most trusted guide on the internet, and a brand-safe, high-impact destination for advertisers. Kicking off its NewFront presentation in New York, Yahoo celebrated a major milestone – 30 years as one of the internet’s top five digital properties, […]
Programmatic curation partner SBS has appointed Niki Chana as Programmatic Strategy Director and David Sargant as Director of Programmatic Operations. This marks a key step in the company’s UK growth and continued investment in supporting agencies across the programmatic landscape to deliver impactful omnichannel campaigns Chana brings over a decade of digital advertising experience, including […]
Yahoo DSP has announced an expansion of its partnership with LiveRamp, the data collaboration partner, to improve addressability across the advertising ecosystem in EMEA. With this expansion, publishers using LiveRamp’s Authenticated Traffic Solution (ATS) can now achieve incremental advertising spend in the Yahoo DSP by harnessing RampID, LiveRamp’s durable identifier. The expanded partnership to the […]
Roku has announced the launch of Roku Data Cloud, which allows partners to access, analyse and leverage Roku’s proprietary TV data seamlessly. Prioritising accountability and mutual partner growth, Roku Data Cloud is a connection for advertisers, agencies and partners to receive accurate information from Roku’s TV operating system (OS), which provides an extensive view of […]
Samba TV, a specialist in AI technology for media analytics, has announced two strategic additions to its leadership team. Josh Jacobs has joined the company as chief product officer, and Monte Lutz has been appointed chief marketing officer. These industry executives bring decades of experience in ad tech, programmatic innovation, brand marketing, and transformation to […]
Gracenote, the content solutions business unit of Nielsen, has announced the appointment of Bill Michels as Chief Product Officer. In this role, Michels is responsible for leading Gracenote’s global Product team as the company looks to grow its suite of video, sports and music products and accelerate key market expansion initiatives. “As Gracenote redefines the […]
VideoAmp, the media measurement company, has announced the launch of the next generation of the VideoAmp Platform, encompassing a full suite of APIs and enhanced dashboard experiences for seamless reporting and insights. The company’s cross-platform planning, audience measurement, outcome measurement and optimisation solutions can now integrate directly into agencies’, brands’, and publishers’ systems, providing them […]