Eutelsat partners with Rotana, Vestel on targeted ads
Satellite operator Eutelsat is working withRotana Media Services and Vestel to develop geographic-based targeted advertising for satellite TV channels. Building on the success of its Sat.tv service, which has delivered enhancements to the end-user’s content discovery and viewing experience of FTA television, Eutelsat is now focusing on solutions to boost the advertising revenues that underpin […]