DirecTV Advertising has launched DirecTV Elect, a digital platform powered by AI and designed specifically for political advertisers looking to reach connected TV (CTV) audiences in the US. Political advertisers and advocacy groups will now have seamless access to a wide variety of programming including news, live sports, and entertainment through a platform built to […]

While some US potential subscribers can sign up for a new Starlink dish and connection for zero cost, others have to pay a significant ‘congestion’ fee to gain access. The low-cost concept sees SpaceX offering a ‘$0 Upfront’ cost plan, which effectively loans out a Starlink dish hardware as a free rental, instead of charging […]

The Coalition for Innovative Media Measurement (CIMM) and TVB have released a new study, authored by Patti Cohen, that examines how local viewing is measured across television, mobile devices, browsers, streaming platforms, and out-of-home environments in the US. The study identifies critical data gaps in current syndicated local measurement systems and assesses how these limitations […]

A Cox Mobile survey, Connecting the Digital Dots: Online Habits and Safety Concerns Across Three Generations, reveals that US adults aged 65 and older are growing increasingly assured in their ability to navigate the digital world. Nearly all respondents consider themselves to be somewhat to extremely digitally literate, using their connected devices for activities such […]

Altice USA, the cable television and broadband provider, has unveiled a rebrand amid ongoing challenges in its traditional video services segment. The company, which has long operated under the Altice banner, revealed the entity will transition to Optimum Communications, marking a deliberate pivot toward its most recognised consumer-facing brand in the US. From November 19th, […]

According to Parks Associates data, 91 per cent of US internet households subscribe to at least one streaming video service, while traditional pay-TV has declined to 41 per cent of households. With consumers averaging nearly six video subscriptions and spending approximately $109 per month, the video services market now represents a $147 billion (€127.9bn) annual […]

DAZN, the sports streaming platform, has announced the launch of the DAZN Channel on Prime Video in the UK and US, making its streaming service available as a subscription on Prime Video. It expands DAZN’s distribution strategy, allowing its services to reach wider audiences with the entirety of DAZN’s existing coverage library and live content […]

Vice TV has announced a partnership with Professional Fighters League (PFL), the global MMA league, to serve as the exclusive linear US telecast home for ten international events, beginning with two before the end of 2025 and continuing with eight more throughout 2026. The deal brings PFL’s international fights to US audiences for the first […]