LG Ad Solutions, a specialist in advertising for Connected TV and cross-screen devices, has conducted a survey involving U.S consumers to understand how current economic conditions are impacting video streaming behaviour. The company found that 59 per cent of consumers are likely to stay at home more and increase their usage of video streaming services […]
The Television Bureau of Advertising (TVB) has released a study that sheds light on how Americans consume media and the significant role TV continues to play in shaping everyday conversations. TVB commissioned GfK/NIQ to conduct the Media & Conversations Study to assess and quantify the role of media in influencing conversations. The national study included […]
Conviva, a specialist in real-time performance analytics, has published the results of its global research, the 2025 State of Digital Experience Report. In today’s attention economy, delivering exceptional digital experiences has become a make-or-break-differentiator across industries. However, the report reveals rising dissatisfaction as consumers grow increasingly impatient with poor online experiences. A huge 91 per […]
ITV America has announced that creator, producer and seasoned media executive David Eilenberg is rejoining the company in a newly created role that will leverage his development skills and track record in unscripted for the new content universe. As creative director, Eilenberg, who has served as head of content at Roku Media since 2022, will oversee […]
Media Panache has announced its ad insertion network now comprises 202 TV stations, reaching local and independent TV audiences around the US. The network offers the largest local broadcast TV ad network – and the only self-service buying platform for such stations. The 202 stations cover 97 Markets, 39 States, 85M Households and now count […]
TiVo, a wholly owned subsidiary of entertainment technology company Xperi, has released its Q4 2024 Video Trends Report and found consumers in the US and Canada have begun to declutter their video libraries, in an effort to simplify their entertainment experiences. This trend of streamlining video services underscores the critical role high-quality content has in […]
The Pinkfong Company, the entertainment company behind the cultural icon Baby Shark, has announced that Moon Shark: From Underwater Princess to Celebrity, a spin-off webtoon series inspired by the Baby Shark universe, is now available in North America, on five digital platforms, including Manta, Lezhin Comics US, HYPERCOMIC, Dashtoon and Lalatoon. Moon Shark follows Sid, […]
XITE, the music video platform, is expanding its footprint in the US with the launch of two new channels – XITE Christian Hits and XITE Gospel – on Prime Video. At the same time, XITE Christian Hits and XITE Reggae Vibes have joined the growing lineup on Fire TV Channels. On Prime Video, XITE Christian […]
Blaze Media, the US independent media company, has announced a new partnership with former Robert F Kennedy Jr vice presidential running mate Nicole Shanahan to license for BlazeTV+ and exclusively represent to the ad market her long-form interview show Back to the People. The partnership reflects Blaze Media’s continued investment in programming that makes it […]
Truthset, the data validation company, has introduced Data-Rated Audiences — a solution that allows brands and agencies to source accuracy-rated data from data providers in the Truthset Data Collective and activate it directly, delivering unmatched consistency, transparency, and performance in data-driven marketing. For the first time, marketers can identify and activate 100% deterministic, person-based audiences […]