DoubleVerify, a software platform for digital media measurement, data and analytics, announced the launch of content-level controls for Meta’s Facebook & Instagram Feed and Reels – expanding the company’s footprint of independent brand suitability and media performance tools. This release will allow advertisers to avoid content they deem unsuitable before their ads are served, enhancing […]
BBC Studios’ digital comedy channel, Funny Parts, has launched a new six-part digital series, called Am I the Drama? which can be viewed across the Funny Parts platforms, including Instagram, TikTok and YouTube, with new sketches being posted every Wednesday and Friday. The series, from Gobby Girl Productions is a compilation of two-minute, bizarre comedic […]
Channel 4 has reported that YouTube audiences for full episodes of its hit shows such as First Dates, Murder Case: Digital Detectives and Grand Designs have grown by 169 per cent year on year. Newly released data for 2024 shows that Channel 4’s main YouTube channel saw higher average views per video than equivalent channels from […]
Meltwater, a specialist in media, social and consumer intelligence, and We Are Social, the socially-led creative agency, have released Digital 2025, their latest annual report on social media and digital trends worldwide. Digital 2025 shows that AI’s momentum is accelerating, social media is increasingly important for brand discovery, and ad spend has increased significantly across digital, social […]
Virgin Media O2 is urging parents and guardians to speak to teens about the risks of scam texts, as new research reveals a quarter (26 per cent) of 13-to-16-year-olds are likely to be lured in by a scam text. It comes as Virgin Media O2 blocked 168 million suspected fraudulent text messages over the past […]
BBC News Thai has expanded its offering by launching on social-media platform TikTok. The BBC News Thai TikTok channel features a range of content, from Thai politics and current affairs to science, history, and health – subjects that have proven to be popular among the BBC’s Thai-speaking audiences. BBC News Thai Editor, Kriddikorn Padermkurkulpong, commented: […]
Middlechild Productions, the independent unscripted production company based in Brighton, has announced a new YouTube channel presented by gardening legend Alan Titchmarsh. The channel, Gardening with Alan Titchmarsh, will launch in April 2025 will celebrate Titchmarsh’s horticultural legacy while providing a platform for a wealth of tips and ideas. Titchmarsh will pass on his vast knowledge and experience […]
Hub Entertainment Research’s annual Video Redefined survey confirms that social video on platforms such as YouTube and TikTok plays an outsized role in the lives of young viewers, at the expense of traditional premium TV. With only so many hours in the day, Video Redefined explores how traditional long-form content co-exists with the many new […]
Good Morning Britain has launched a new social media strand delivering presenter-led news bulletins on the programme’s TikTok platform. As Good Morning Britain continues to break the latest news and current affairs across the airwaves daily from 6am on ITV1 and ITVX, the programme has also seen strong growth across its social media platforms. In […]
Premiership Rugby has seen a significant rise in young fans with almost a million new supporters aged 18 to 34 versus 12 months ago. According to YouGov Profiles, 14.3 million people in the UK hold an interest in Gallagher Premiership Rugby – this represents an increase of 13 per cent since 2023 – and is […]