Advertisers facing a shifting economy are sharpening their focus according to IAB’s 2025 Outlook Study September Update: A Snapshot of the Latest Ad Spend Trends, Opportunities, and Strategies for Growth. Amid rising tariff concerns and macroeconomic headwinds, ad buyers expect to spend less in the second half of the year than originally projected, leading IAB […]

Summaries of the US-EU trade deal show the EU has conceded network charges for US content generators. This seems to put to bed the ‘fair share’ argument. European telcos have long lobbied that a lot of the traffic they carry is generated by US big tech – especially video streaming platforms – and that it’s […]

A study from WARC, the experts in marketing effectiveness, has found that global advertising spend is now on course to grow 6.2 per cent this year to $1.16 trillion, a downgrade of half a percentage point (pp) from WARC’s March forecast due to growing market volatility. Key sectors such as retail (-6.1 per cent) and […]

A third (33 per cent) of pensioners have felt more isolated or lonely in the past 12 months as the majority (81 per cent) worry about the cost of living, according to research from Virgin Media O2.   For millions of UK pensioners, a phone call is more than just a call, it’s a lifeline. Staying […]

Counterpoint Research has revised down its 2025 global smartphone shipment growth forecast to 1.9 per cent YoY from the previous 4.2 per cent YoY, in light of the renewed uncertainties surrounding US tariffs. However, most regions will still likely see growth, except North America and China, according to Counterpoint Research’s Market Outlook Smartphone Shipment Forecast […]

Tech giant Nvidia has released its earnings report for the first quarter FY26, with the results exceeding analyst expectations. After what has been a tumultuous quarter for the artificial intelligence (AI) chip manufacturer, given the political tensions between the US and China, revenue came in at just over $44 billion (€39bn) – a 69 per […]

LG Ad Solutions, a specialist in advertising for Connected TV and cross-screen devices, has conducted a survey involving U.S consumers to understand how current economic conditions are impacting video streaming behaviour. The company found that 59 per cent of consumers are likely to stay at home more and increase their usage of video streaming services […]

Following President Trump’s suggestion of imposing 100 per cent tariffs on foreign films, Rodrigo Balbontin, associate director for trade, IP, and digital technology governance at science and technology policy think tank the Information Technology and Innovation Foundation (ITIF), argues that the idea will undermine the US film industry and open the gate for retaliation on […]

US President Donald Trump has announced plans to impose a 100 per cent tariff on all internationally-produced films. Trump said he was authorising the Department of Commerce and Trade Representative to begin the process to impose the levy because he feels that America’s film industry is dying “a very fast death”. He blamed a “concerted […]

Telenor Group has reported that it increased Q1 revenues “during a quarter of global economic instability due to fast-changing tariffs and geopolitical turmoil”. This unpredictability has also created new business opportunities for the Nordics telco. First quarter highlights include: Service revenues of NOK 16.1 billion (€1.3bn) Adjusted EBITDA of NOK 8.6 billion Free cash flow […]