Virgin Media O2 urges pensioners to claim discounted tariffs
June 12, 2025
A third (33 per cent) of pensioners have felt more isolated or lonely in the past 12 months as the majority (81 per cent) worry about the cost of living, according to research from Virgin Media O2.
For millions of UK pensioners, a phone call is more than just a call, it’s a lifeline. Staying connected with friends and family through calls, texts and video calls helps over two thirds (68 per cent) feel less lonely and more part of the world. Yet, almost half (48 per cent) are unaware of the social tariffs that can offer significant cost savings to those on Pension Credit, Universal Credit and other government benefits.
Virgin Media O2 is urging eligible pensioners to take up its discounted Essential Services with broadband and mobile tariffs available from £10 per month.
Cost of living driving pensioner isolation
Almost half of pensioners (46 per cent) say the rising cost of living has made them feel more isolated from their community and means they can’t afford to go out and socialise as much as they used to (48 per cent). Many are visiting friends and family less due to travel costs (42 per cent), and almost one-in-three pensioners (28 per cent) worry about money so much that they feel anxious in social situations.
With in-person socialising limited due to costs, 8.8 million pensioners say reliable internet is an important lifeline to the outside world. Messaging friends and family (82 per cent), staying up to date with current affairs (55 per cent) and online shopping (42 per cent) are some of the top priorities for internet use.
Almost half unaware of support available
In addition to combatting loneliness, the data reveals 62 per cent of pensioners believe digital technology helps them keep their independence. If faced with reduced mobile and internet connectivity for an extended period of time, pensioners cite concerns including being unable to contact someone in an emergency (72 per cent), missing important family updates (58 per cent), and not being able to access online GP appointments or other healthcare services (55 per cent) and losing touch with friends (46 per cent).
With nearly half (48 per cent) of pensioners unaware that providers offering discounted broadband and mobile deals to those receiving Pension Credit, Virgin Media O2 urges individuals to explore its Essential Services starting from £10 per month.
Dana Haidan, Chief Sustainability Officer, Virgin Media O2 said: “With today’s research revealing pensioners feel increasingly isolated due to the rising cost of living, Virgin Media O2 is proud to offer a range of comprehensive measures to help people on low incomes to get online and stay in touch with loved ones. Anyone who is receiving Pension Credit or a range of additional benefits are able to access our cut-price tariffs that offering broadband and mobile services starting from as little as £10. We want to raise the profile of our broad range of support for people experiencing financial difficulties, helping to combat loneliness and keep the nation connected.”
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