Nielsen, the specialist audience measurement, data and marketing intelligence, has released The 2026 Upfront Planning Guide, which takes an in-depth look at ad supported TV viewership trends across key audience demographics and in sports. Nielsen has compiled the series to give advertisers and agencies the insights and applicable takeaways they need ahead of this year’s […]
EE has announced that the DAZN app is now available for EE TV Box Pro and EE TV Box Edge customers to access via the Apps rail and Apps section on their device. DAZN delivers a range of live sporting events, highlights, shows and original programming. With DAZN, EE TV customers can access sports, including: […]
Roku and X Games are expanding their US streaming partnership in a new multi-year rights deal that brings MoonPay X Games League (XGL) exclusively to Roku Sports Channel. Beginning in 2026 with the inaugural summer season, followed by the first winter season in 2027, the league will stream free to fans nationwide on Roku Sports […]
SportsCast Global has announced a partnership with FAST Channels TV to launch a new 24/7 sports FAST (Free Ad-Supported Streaming Television) channel designed for passionate sports fans. SportsCast Global delivers a curated programming lineup focused on the sports that define global sports culture — football, motorsport, basketball, tennis, and baseball — featuring classic games, highlights, […]
Sports fans today have more ways than ever to watch their favourite teams and leagues. Data from Hub Entertainment Research’s Evolution of Sports: What’s the Score? Wave 5 study finds that the growing number of services carrying games is also making sports harder for fans in the US to find. Hub’s bi-annual sports study tracks how […]
According to Nielsen’s proprietary data, nearly 46 billion minutes of women’s sports were consumed in the US in 2025. “There is a long history of incredible achievements of women athletes on the field of play and now they are being celebrated and watched by more people than ever,” noted Charlene Polite Corley, Vice President, Inclusive […]
W-Sport, the global 24/7 sports channel dedicated exclusively to women’s sport, has expanded its European distribution with the launch of the channel on DELTA Fiber in the Netherlands. The agreement further strengthens W-Sport’s presence in a key European market and reflects continued growth in demand for premium, dedicated women’s sports coverage across the region. Through […]
ProOxy AG and wedotv, the free, ad-supported streaming network, have announced a strategic partnership to bring the 3×3 ice hockey format, Ultimate Hockey, to fans around the world. As part of the cooperation, wedotv will distribute Ultimate Hockey globally across its linear sports channels as well as its free streaming platform. The international rollout will […]
The 2026 NAB Show will expand its Sports Summit to four days, convening leaders from across leagues, teams, broadcast networks, streaming platforms and technology companies to examine the rapidly evolving business of sports media. NAB Show takes place April 18–22 (exhibits April 19–22) at the Las Vegas Convention Center. Presented in the Sports Theater on […]
The 7th edition of Altman Solon’s Global Sports Survey finds the sports sector entering a new growth cycle, supported by strong industry confidence and changing fan viewing behavior. The study includes input from 250 senior global sports executives and a survey of 6,000 sports fans across the US, UK, Germany, Spain, Italy, and France. Industry […]