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sports

Global expanding into video and sport 

Global, the Media & Entertainment group, has unveiled plans to expand into video-first podcast brands and branded entertainment in sport, while launching a new suite of data-led tools to prove advertising effectiveness. At its first-ever Audio & Entertainment Upfronts, Group CEO Simon Pitts presented the company’s new creative powerhouse for video-first podcast brands, and announced […]

October 22, 2025

Sports and Climate: How weather now shapes competitions

How Climate Change Affects Sports Long before data ruled sport, athletes depended on the sky above them. Farmers, fishermen, and players shared the same uncertainty: the weather decided everything. In the early Olympic years, the heat could stop a race. Centuries later, we rely on science, yet the same question remains – how can we […]

October 22, 2025

Modern stadium security and its financial ripple

Stadium Safety Improvements and Economic Effect Since the dawn of organised sports, public venues have reflected societal changes. Back then, stands were just wood, with hardly any thought for ease or safety. Now, stadiums are like techy systems where devices and cameras keep everyone safe. Change has not just altered buildings but also the money […]

October 22, 2025

Accedo enables frictionless sign-ups for FloSports

Accedo, a global provider of video streaming software and services, has supported FloSports, a sports media company, to expand its service to Samsung and Vizio smart TVs, with built in functionality enabling viewers to purchase new FloSports packages, direct from their TVs. The FloSports service allows viewers to subscribe to more than 25 different sports […]

October 21, 2025

Survey: Sports content rules, but fragmentation causing frustration

Sports media continue to dominate the US streaming landscape in attracting and retaining viewers and subscribers, but as sports rights splinter across multiple platforms, fan frustration is growing. Presented at Cynopsis’s ScreenShift in New York, data from Hub Entertainment Research’s Evolution of Sports survey reveals that the fan experience is being strained by complexity, even […]

October 16, 2025

XR Sports Alliance adds 6 new members

The XR Sports Alliance (XRSA) has announced the third cohort of members. The new members include MLSE, Vegas Golden Knights, Pro Climbing League, FansXR, Focal Point VR and Nexus Studios, bringing the total member count up to 22. The XRSA is a strategic initiative designed to accelerate time-to-market and commercialisation of XR sports services by […]

October 16, 2025

TiVo & Free Live Sports launch 45 channels across smart TVs and cars

Free Live Sports, which offers a selection of live sports streaming channels, on-demand movies, series and more, is launching 45 dedicated free sports channels on devices Powered by TiVo, including smart televisions and the DTS AutoStage Video Service Powered by TiVo, which is available in vehicles from BMW and other manufacturers. The partnership delivers Free […]

October 15, 2025

Mid-Atlantic Sports Network partners with LTN

Mid-Atlantic Sports Network (MASN), the regional sports network owned by Major League Baseball (MLB) franchises the Baltimore Orioles and Washington Nationals, has partnered with LTN to deliver live coverage of every available game for both teams, along with a range of 24/7 sports programming. The network has migrated all its channels away from satellite to […]

October 14, 2025

DAZN loses another $936m

DAZN losses fell to $936 million (€804.5m) in 2024, down from $1.4 billion the year before. The sports streaming platform posted saw revenues increase by $323 million to $3.2 billion in 2024. CEO Shay Segev told the FT that the group was on course to be profitable for the first time in 2026 and had […]

October 8, 2025

Record interest for 2025 Qatar Prix de l’Arc de Triomphe

A global audience of millions tuned in to watch the French-trained Daryz claim victory in the 104th edition of the Qatar Prix de l’Arc de Triomphe on October 5th.  The event’s worldwide reach was amplified by coverage across 35 international media outlets, reaffirming the appeal of one of Europe’s most prestigious horse races. Spearheaded by […]

October 8, 2025