Advanced Television

sports

Data: Women’s sports drawing significant streaming audiences

According to Worldpanel by Numerator’s latest Entertainment on Demand (EoD) report, women’s sport continued to garner attention with European audiences between July and September 2025. In Great Britain, England’s victories in the UEFA European Cup and Rugby World Cup meant that 60 per cent of sports viewers watched women’s games; in France, this was even higher […]

November 18, 2025

NBCUniversal launching NBC Sports Network

NBCUniversal has announced that its new NBC Sports Network (NBCSN), a 24/7 linear network featuring a range of sporting events and programming from NBC Sports, will officially launch in the US on November 17th. NBCSN will be available exclusively through participating pay-TV distributors, launching first for all YouTube TV subscribers and soon on Xfinity, with […]

November 14, 2025

Report: Record-breaking global audiences for sports

Glance, a specialist in TV and video market intelligence, has shared its annual sports report, Yearly Sport Key Facts 2025, revealing record-breaking audiences and significant shifts in sports viewership patterns across global markets. The report analyses television sports consumption from September 2024 to August 2025 in 45 markets globally. The initial wave of 15 markets […]

November 13, 2025

Sky Sports launches Halo TikTok channel for female sports fans

Sky Sports has launched Sky Sports Halo, a new TikTok channel aiming to engage and entertain female sports fans. The channel provides a dedicated platform for women to enjoy and explore content from all sports, while amplifying female voices and perspectives. Sky Sports Halo seeks to build a welcoming community for female sports fans through […]

November 13, 2025By Nik Roseveare

Research: 38% US internet homes subscribe to sports streaming service

Parks Associates has published research revealing that 38 per cent of US internet households subscribe to at least one sports-specific streaming service, up from just 4 per cent in 2019. The NFL is the most popular sport, with 82 per cent of sports viewers in US internet households regularly watching NFL content during the season. […]

November 12, 2025

Islamic Solidarity Games free on DAZN

DAZN, the sports streaming platform, has announced a multi-year agreement with the Islamic Solidarity Games, granting DAZN the rights to broadcast the 2025 and 2029 editions of this multi-sport event to fans worldwide. DAZN will broadcast all events from the Islamic Solidarity Games live and free-to-view, with coverage offered in English and Arabic. The Riyadh […]

November 10, 2025

Looper Insights launches Sports Visibility Tracker

Looper Insights, the leading CTV merchandising analytics platform, has announced the launch of its new Sports Visibility Tracker, a first-of-its-kind solution enabling sports streamers, broadcasters, and rights holders to verify campaign compliance, measure performance, and optimise live event promotions across connected TV devices in real time. According to Deloitte’s 2025 Sports Media Outlook, over 74 […]

November 4, 2025

Fubo sees record Q3 subs

FuboTV has reported its financial results for the third quarter ended September 30th 2025. In the quarter, Fubo’s North America streaming business delivered total revenue of $368.6 million (€319.9m), down 2.3 per cent year-over-year (YoY), and 1.63 million paid subscribers, up 1.1 per cent YoY. Notably, the subscriber result was Fubo’s highest for a third […]

November 3, 2025

ITV extends PDC rights

ITV and the Professional Darts Corporation (PDC) have agreed a new-three-year deal until 2028, expanding ITV’s live darts coverage. The deal will see PDC events continue to receive free-to-air coverage in the UK across ITV4 and ITVX. ITV will air a range of high-profile PDC events including the World Masters, UK Open, European Championship, Players […]

October 29, 2025

WBD marks 100 days until Olympic Winter Games 2026

To mark 100 days to go to the Olympic Winter Games Milano Cortina 2026, Warner Bros Discovery (WBD) Sports Europe has unveiled a first look at its purpose-built studios that will broadcast live coverage to millions of fans this February. All customers in Europe will be able to watch to every live event during the […]

October 29, 2025