Advanced Television

sports

Research: 38% US internet homes subscribe to sports streaming service

Parks Associates has published research revealing that 38 per cent of US internet households subscribe to at least one sports-specific streaming service, up from just 4 per cent in 2019. The NFL is the most popular sport, with 82 per cent of sports viewers in US internet households regularly watching NFL content during the season. […]

November 12, 2025

Islamic Solidarity Games free on DAZN

DAZN, the sports streaming platform, has announced a multi-year agreement with the Islamic Solidarity Games, granting DAZN the rights to broadcast the 2025 and 2029 editions of this multi-sport event to fans worldwide. DAZN will broadcast all events from the Islamic Solidarity Games live and free-to-view, with coverage offered in English and Arabic. The Riyadh […]

November 10, 2025

Looper Insights launches Sports Visibility Tracker

Looper Insights, the leading CTV merchandising analytics platform, has announced the launch of its new Sports Visibility Tracker, a first-of-its-kind solution enabling sports streamers, broadcasters, and rights holders to verify campaign compliance, measure performance, and optimise live event promotions across connected TV devices in real time. According to Deloitte’s 2025 Sports Media Outlook, over 74 […]

November 4, 2025

Fubo sees record Q3 subs

FuboTV has reported its financial results for the third quarter ended September 30th 2025. In the quarter, Fubo’s North America streaming business delivered total revenue of $368.6 million (€319.9m), down 2.3 per cent year-over-year (YoY), and 1.63 million paid subscribers, up 1.1 per cent YoY. Notably, the subscriber result was Fubo’s highest for a third […]

November 3, 2025

ITV extends PDC rights

ITV and the Professional Darts Corporation (PDC) have agreed a new-three-year deal until 2028, expanding ITV’s live darts coverage. The deal will see PDC events continue to receive free-to-air coverage in the UK across ITV4 and ITVX. ITV will air a range of high-profile PDC events including the World Masters, UK Open, European Championship, Players […]

October 29, 2025

WBD marks 100 days until Olympic Winter Games 2026

To mark 100 days to go to the Olympic Winter Games Milano Cortina 2026, Warner Bros Discovery (WBD) Sports Europe has unveiled a first look at its purpose-built studios that will broadcast live coverage to millions of fans this February. All customers in Europe will be able to watch to every live event during the […]

October 29, 2025

Data: NBA fans shaping culture across screens

App Science.ai, an AI-powered data and analytics platform, has analysed 17.9 million NBA viewers in the US using ACR data, matching them to its proprietary 80 million Household Graph to uncover audience behaviours, preferences, and cross-platform viewing trends. The NBA Viewership Insights data reveals that these fans are not only passionate about sports, but also […]

October 28, 2025

The future of sports broadcasting: Immersive experiences and interactive viewing

There was a time when watching football meant a sofa, a pint, and a sense of belonging you couldn’t quite explain. You didn’t need 4K cameras or holograms; you just needed ninety minutes and a reason to care. Now, though, the game’s not just on your screen – it’s inside it. Sports broadcasting has gone […]

October 28, 2025

Final season of A League of Their Own on Sky this November

The new, farewell season of award-winning Sky Original A League of Their Own will hit screens on November 12th on Sky and streaming service NOW. Host Romesh Ranganathan returns with team captains Jamie Redknapp and Jill Scott and series regular Micah Richards. Airing weekly, the series will also include an array of brilliant guests and […]

October 28, 2025

News Broadcasting reports 6.3m weekly radio listeners

News Broadcasting has achieved another set of strong RAJAR results for the Q3 survey period ending September 15th 2025. The group, including national brands talkSPORT, Virgin Radio UK, Times Radio and Talk, as well as U105 in Northern Ireland, delivered 6.3 million weekly listeners, with cumulative listening hours of 44.4 million. News Broadcasting is leading […]

October 23, 2025