Formula E and The Apprentice have unveiled a bespoke challenge where candidates went head-to-head in creating their own unique Formula E teams. It was the team Nexus lead by project manager Tre Lowe who secured the victory, taking home £38.7 million in offers of sponsorship and smashing the show’s previous record of just £1.2 million […]
Sky Business has donated shirt sponsorship of four players at the PDC World Darts Championship to PubAid, the industry voice for pubs and their positive contribution to society. The donation is a show of support from Sky Business for the hospitality industry, and pubs specifically, at a key time of year for the trade. The […]
Netflix has announced its sponsorship of a programme led by Chanh Phuong Films in Vietnam, which aims to discover and nurture the next generation of talented Vietnamese filmmakers. Slated to kick off applications in October, this programme will equip 30 participants with professional training by leading Vietnamese creators. Furthermore, it aims to pave the way […]
ITV has partnered with consumer behaviour data company ViewersLogic to demonstrate the enhanced measurement capabilities that single-source data can bring to its sponsorship packages for advertisers with On The Beach and KFC case studies. The collaboration with ViewersLogic enabled measurement of both the short and long term uplift effect of consumer exposure to the brands’ ITV […]
Relo Metrics, the AI-powered sponsorship analytics platform for real-time data decisions, has launched datasets for the 2022-2023 NFL Season on Snowflake Marketplace. Data available on the value of brand exposure generated from NFL Sponsorships on Snowflake Marketplace will allow customers to inform business decisions and evaluate sponsor visibility during games across broadcast, streaming, social, and […]
The National Hockey League (NHL) has announced MVP Index, a sponsorship measurement and valuation platform, will become the NHL’s strategic partner for valuation and asset measurement for the League’s award-winning Digitally Enhanced Dasherboards (DED) programme. DED, an advanced approach to dynamic dasherboard advertising, debuted at the start of the 2022-23 season and allows for the […]
Women’s football and sport in general is on the rise, enjoying a wave of popularity that is resulting in even greater commercial/brand interest. For the first time in the organisation’s history, FIFA has separated the commercial inventory for its Women’s World Cup 2023. FIFA has been active in signing new partnerships to this year’s event […]
Following a consultation, UK broadcast regulator Ofcom is setting out how it will implement new restrictions on advertising and sponsorship for less healthy food and drink products on TV, on demand, and online. The new restrictions were introduced by the UK Government through the Health and Care Act 2022, and will take effect from October […]
Channel 4 has announced Crosta & Mollica as its sponsor of ‘Channel 4 Food’ in the Italian food brand’s first national TV campaign which also marks its first sponsorship deal with the public service broadcaster. The campaign, which launches on July 98th, includes sponsorship of the ‘Channel 4 Food’ programme strand across Channel 4’s streaming […]
Paramount+, the streaming service from Paramount, and Formula 1 have announced an official promotional partnership for the 2023-2024 season, marking the first of its kind partnership for the sport. With the deal, Paramount+ becomes an Official Partner of Formula 1. The partnership will see the streamer’s content offering come to life at Formula 1 events, […]