Amplified, a specialist in human-led media measurement, and the Video Futures Collective (VFC), an alliance of Australia’s video streaming platforms, have released the results of a market-wide, industry-endorsed study of attentive viewing in streaming video advertising. The study found that almost 80 per cent of a streaming video advert is viewed attentively on average, versus […]
Influencer videos are no longer just for younger internet users. Research from Ampere Analysis shows that half of 55-to-64-year-olds now watch influencer content every week. Overall, 70 per cent of internet users in the UK and the US watch influencer videos at least once a week, with total viewing up 18 per cent since Q1 […]
The European Parliament has adopted its own-initiative report on the protection of minors online, addressing the need to safeguard the youngest and most vulnerable members of society from the mounting risks of the digital age. The EBU commends the European Parliament’s direction and commitment to protecting minors from harm while ensuring their access to a […]
YouTube has announced new programming exclusively coming to the platform from popular creators including Cleo Abram, Mark Vins, Trevor Noah and more during the first-ever Creator Premieres showcase at the Metrograph in New York City. Google President, Sean Downey took to the stage to explain how YouTube has remained the #1 streamer for over two […]
With one month to go until perhaps the biggest social media exodus in history, Australia is getting ready to freeze 2.8 million young people out of their accounts, as part of a social media ban for under-16s. Around one in eight of Australia’s social media users are aged under 16, despite existing rules prohibiting under-13s […]
A Cox Mobile survey, Connecting the Digital Dots: Online Habits and Safety Concerns Across Three Generations, reveals that US adults aged 65 and older are growing increasingly assured in their ability to navigate the digital world. Nearly all respondents consider themselves to be somewhat to extremely digitally literate, using their connected devices for activities such […]
On average, Swedes watch 2.5 hours of video per day. The total viewing time has remained stable over a long period. What is changing is how people watch, reports Mediaivision. In just a year, traditional TV has dropped by 15 minutes in daily viewing time per person. That time is moving to digital platforms – […]
PREM Rugby has agreed a partnership with production company Whisper to deliver a new, authentic player-led content strategy. Capitalising on the recent growth of the Gallagher PREM, Whisper is helping to further accelerate and deepen fandom throughout English rugby, through social and digital creative content and storytelling. The partnership forms part of PREM Rugby’s ambition […]
Four in 10 consumers say that watching social media videos and streaming services counts as ‘watching TV’, and that rises to 50 per cent for Gen Zs and Millennials, according to Deloitte’s latest Digital Media Trends study. This blurring of content matters for Hollywood, advertisers, and platforms alike: with social and streaming now interchangeable, they […]
LG Ad Solutions has announced the launch of Social Sync powered by Spaceback in the UK, a creative solution powered by Spaceback that allows brands to transform their digital and social content into Connected TV (CTV) ads. The partnership was announced earlier this year at NewFronts in the US but is now available globally. “Social […]