Parks Associates’ research from its Streaming Video Tracker examines the impact of creator-driven media on the video ecosystem and the importance of social video for streaming services looking to capture these millions of viewers. The research reveals platforms such as YouTube, TikTok, and Twitch are now central to US consumers’ TV experiences, creating new opportunities for […]
Little Dot Studios, an All3Media company, has appointed Steph Fernandes as its new Head of Social Creative, Entertainment. Reporting into James Loveridge, Co-Managing Director – Agency, Fernandes will shape social work for Little Dot Studios’ entertainment clients (including Netflix UK, NBCUniversal, Prime Video UK and Warner Bros Discovery), steering social storytelling. Fernandes joins Little Dot […]
Sabio Holdings, an LA-based ad-tech company specialising in helping brands reach, engage, and validate streaming TV audiences, has announced that its Creator TV FAST channel is now available on Amazon Fire TV Channels. “Fire TV Channels has built a distinctive experience that showcases high-quality content across many genres,” said Joe Ochoa, Co-Founder and General Manager […]
In 2024, 97 per cent of people in the EU aged 16-29 years reported using the internet every day compared with 88 per cent of the total population, a difference of 9 percentage points (pp). This gap has been consistently narrowing during the past decade. In 2014, 87 per cent of young people used the internet daily, […]
The UNREEL Network and EXTREME International have come together under one brand – Wavelength – to create a social-first media and creator network. By uniting creators with social channel distribution at scale, Wavelength seeks to build a next-generation media company, led by CEO & Founder Alistair Gosling and Co-founder Benjamin Brown. Wavelength’s vision is to […]
Research from full-funnel programmatic partner Tangoo reveals that social media and streaming TV are the most effective advertising channels for driving brand awareness, with 52 per cent and 47 per cent of UK consumers recalling ads on these, respectively. Tangoo’s Awareness to Conversion: Mapping the Power of Programmatic Channels in the UK study also found […]
Online abuse is having a significant impact on the ability of sportspeople and pundits to do their jobs, live their lives and express themselves, according to research published by Ofcom. As part of Ofcom’s work to implement the UK’s Online Safety Act, the regulator will produce a Code of Practice on how certain ‘categorised’ services […]
In a perhaps surprising twist to the once-free world of social media, nearly a quarter (23 per cent) of Gen Z Americans (aged 18-25) now pay for a subscription to social media platforms such as Snapchat and X. That’s nearly double the rate (14 per cent) of US subscribers at large, according to data from […]
Research from Sky Mobile has lifted the lid on the most cringe-worthy mobile moments for Brits. From social media slip-ups to the classic pocket dial, the research reveals the top 15 mobile mishaps people are most guilty of committing. The survey of 2,000 Brits uncovered that sending a text to the wrong person, pocket dials and […]
According to Deloitte’s 19th annual Digital Media Trends survey, the media and entertainment (M&E) industry is at a crossroads. Gen Zs and millennials are increasingly turning to social platforms for entertainment, drawn by data-driven personalised recommendations and a myriad of free, ad- supported content. Meanwhile, the percentage of paid TV (such as cable or satellite) […]