smartclip, the adtech company of RTL Deutschland, has announced the acquisition of adtech specialist Realytics. The combined adtech solutions will help to measure the impact of TV campaigns on websites. “Realytics systematically analyses the impact of TV advertising on advertiser websites and leverages these data points with state-of-the-art AI algorithms for better decisioning in traditional […]
Pan-European broadcaster RTL Group is to combine its fully-owned businesses RTL AdConnect, G+J iMS and the media division of Smartclip to create what it says will be an ‘international advertising sales champion’. The new unit will provide international advertisers simplified access to a portfolio of media brands across TV, digital video, radio/audio, online, mobile and […]
smartclip, the adtech platform of RTL Group, has introduced smart Audiences, the next generation targeting solution that addresses the growing demand for non-intrusive targeting practices. smart Audiences integrates two proven cornerstones of identity-safe advertising in a streamlined offering: socio-demographic online and offline data and contextual targeting capabilities. The new offering represents a viable alternative to […]
RTL Group has announced a partnership with Amobee to strengthen their ad-tech businesses in continental Europe. RTL Group and Amobee will establish a jointly owned sales and services company called TechAlliance, which will combine the ad-tech services of Amobee and Smartclip in Europe. The agreement is subject to regulatory approvals and expected to close in […]
smartclip, the ad tech unit of RTL Group, and rlaxx TV, the Europea AVoD service, have partnered to monetise the linear ad breaks within the rlaxx TV channel-offering across Europe. The cooperation will kick off in rlaxx TV’s core markets including UK and Germany while Spain will join the lineup within the next few months. […]
smartclip, the adtech platform of RTL Group, has added Clubbing TV, the lifestyle TV channel dedicated to clubbing, DJs and dance music culture, to its connected TV portfolio. Clubbing TV is available in over 60 countries with a global monthly reach of more than 100 million households. The partnership will be rolled out in Germany, […]
smartclip, Europe’s largest open adtech development unit for broadcasters and streaming services, and modern media company, Tastemade, partner to monetise hundreds of hours of premium programming in the categories of food, travel, and home & design across Europe. Tastemade’s premiere streaming network is distributed throughout Northern and Western Europe in more than 20 million television […]
smartclip, the European open adtech development unit for broadcasters and streaming services, has added the Connected TV channel of Dutch music TV provider XITE to its CTV line-up. The channel is available for free within TV+ offerings of leading TV devices and directly on the XITE TV app. The XITE channel is a blend of […]
Advertising sales house Ad Alliance Netherlands has announced to migrate to the video monetisation technology of smartclip, a European-grown adtech and media sales company, to power its video monetisation and support the growth of its online advertising business in the Netherlands. The migration marks the start of a broader strategic partnership between Ad Alliance Netherlands […]
RTL Group is selling its US ad-tech business SpotX to Los Angeles-based sell-side advertising platform Magnite. The transaction is subject to receipt of regulatory approvals and is expected to close in Q2. The purchase price consists of €468 million in cash and 14.0 million shares of Magnite stock. The agreement implies an enterprise value (100 […]