Data reveals that while in-game advertising during the Six Nations has delivered a considerable increase in online engagement for brands, the audience reaction hasn’t always been as positive. According to research from adtech firm Quantcast measuring engagement across the open internet, Samsung recorded a 13 per cent increase in engagement, while Virgin Atlantic saw an […]

Scotland’s win in The Calcutta Cup over England on February 14th in the Guinness Men’s 6 Nations has delivered ITV’s biggest peak audience of the year with 5.3 million viewers across ITV1 and ITVX – up from the peak of 5 million who watched England beating Wales on February 9th. Produced by ITV Sport Production, […]

England’s victory over Wales in the Guinness Men’s 6 Nations on February 7th delivered ITV’s biggest peak audience of the year so far with 5 million viewers across ITV1 and ITVX. Produced by ITV Sport Production, part of ITV Studios, the resounding 48 – 7 England win also secured the biggest sports audience of the […]

S4C, the Welsh language broadcaster, has confirmed that Wales’ U20 Six Nations matches will be streamed live on YouTube, alongside the channel’s usual television and digital coverage on S4C Clic and BBC iPlayer. The move is an addition to S4C’s newly agreed four-year deal with Six Nations Rugby. Under the agreement, S4C will show all […]

ITV is set to trial in-game ‘picture-in-picture ads’ for the first time during the opening fixture of the Six Nations Championship on February 5th when France takes on Ireland at Stade de France. The UK commercial broadcaster’s new rights deal includes the option to air two split-screen adverts before a scrum is set (one in […]

Premier Sports has announced the launch of a dedicated streaming service in Canada, giving rugby fans across the country access to an array of international and club rugby competitions in one place. The new Premier Sports service will stream every match of the Guinness Men’s Six Nations, U20 Six Nations, the Nations Championship tournaments live […]

ITV has agreed a new deal with Six Nations Rugby to air major rugby competitions free-to-air until 2029, with a minimum of 124 fixtures over the next four years.  ITV and STV will be the exclusive free-to-air home of the Nations Championship for viewers in the UK, for its first two editions, in 2026 and 2028. […]

France Télévisions, the French PSB and exclusive rights holder for the rugby Six Nations Championship until 2029, will sublicense part of the rights of the 2026 edition of the men’s tournament to TF1, owing to “strong budgetary constraints”. Following an agreement concluded with the commercial group, France Télévisions is sublicensing nine of the 15 matches, […]

Premier Sports has announced it will broadcast five live matches from the 2026 Guinness Men’s Six Nations Championship, one from each round. The newly acquired rights will see Premier Sports deliver live coverage of key Championship fixtures involving Scotland and Wales. Premier Sports becomes part of the UK broadcast partnership for Guinness Men’s Six Nations […]

Starting in 2026, RTÉ and Virgin Media Television will share coverage of the Men’s, Women’s and U20 Six Nations in Ireland. The new long-term partnership that means rugby fans in Ireland will have to those competitions free-to-air until 2029. RTÉ and Virgin Media are longstanding supporters of rugby and have shared coverage of the Six […]