Samsung Ads, the advertising division of Samsung Electronics, has announced the programmatic expansion of its interactive ad format Samsung GameBreaks. Advertisers can now activate GameBreaks programmatically, giving buyers access to fully customisable, co-branded interactive games within premium CTV inventory exclusively on Samsung TV Plus. GameBreaks can now be activated seamlessly via DSPs – buyers simply […]
Samsung Ads, the advertising arm of Samsung Electronics’ media division, along with Domino’s Pizza and Havas have released results of the first European advertising campaign to use Samsung Ads’ GameBreaks ad unit, which replaces the conventional ad with a branded, remote control-powered trivia quiz or game. The Domino’s campaign presented viewers with a pizza-related trivia […]
Samsung Ads, the advanced advertising division of Samsung Electronics, and AdGood, the nonprofit organisation championing affordable access to Connected TV (CTV) for mission-driven organisations, have announced a partnership to open the doors of television advertising to nonprofits at scale. Through this collaboration, Samsung Ads will donate premium Samsung TV Plus CTV inventory directly into the […]
Samsung Ads has announced the launch of its GameBreaks ad format in the UK market, following a rollout earlier this year in the US and Canada. Built natively for Samsung Smart TVs, GameBreaks transforms traditional ad breaks on Samsung TV Plus – the ad-supported streaming service available on Samsung Smart TVs – into remote control-powered […]
At IAB NewFronts 2025, Samsung Ads, the advertising division of Samsung Electronics, called on brands to go beyond the status quo and unlock the full performance potential of connected TV (CTV). Kicking off the suite of announcements at NewFronts was the debut of STN, the Samsung Television Network, the broad-FAST channel exclusively on Samsung TV […]
Magnite, the independent sell-side advertising company, has announced an expanded global partnership with Samsung Ads, the advanced advertising division of Samsung Electronics. From 2023 to 2024, Samsung Ads saw double-digit percentage gross revenue growth on the Magnite Streaming SSP as a result of their collaboration. To bolster audience addressability in streaming, Samsung Ads will leverage […]
During its inaugural event, Samsung Ads Canada Innovation Day 2024, Samsung Ads Canada, the advertising arm of Samsung Electronics in Canada and a specialist in advanced TV including Connected TV (CTV), unveiled insights into Free Ad-Supported Streaming Television (FAST) viewership in Canada. Samsung currently holds a 43 per cent share of Canada’s Smart TV marketplace. […]
Samsung Ads Europe, the advertising division of Samsung Electronics, has announced the launch of its new machine-learning advertising solution for clients, Smart Outcomes, allowing advertisers to automatically optimise CTV campaigns and leverage the largest single-source, deterministic TV data set in the European market. Powered by data from more than 60 million Samsung Smart TVs in […]
Samsung Ads, the advertising arm of Samsung Electronics’ media division, has announced the scaling of its Insights Planner tool to all of its UK clients and advertisers, providing CTV insights to help plan future total TV campaigns. Samsung’s Insights Planner is powered by Samsung’s proprietary first party and ACR data, as well as additional data […]
Samsung Ads, the advertising division of Samsung Electronics, has joined Origin, the UK cross media measurement programme, as its founding CTV member. Origin is ISBA’s advertiser-backed programme, designed to create a blueprint for cross media measurement. It is part of a global initiative to capture the value of advertising in a constantly changing consumer environment. […]