Samsung Ads has announced the launch of its GameBreaks ad format in the UK market, following a rollout earlier this year in the US and Canada. Built natively for Samsung Smart TVs, GameBreaks transforms traditional ad breaks on Samsung TV Plus – the ad-supported streaming service available on Samsung Smart TVs – into remote control-powered […]
At IAB NewFronts 2025, Samsung Ads, the advertising division of Samsung Electronics, called on brands to go beyond the status quo and unlock the full performance potential of connected TV (CTV). Kicking off the suite of announcements at NewFronts was the debut of STN, the Samsung Television Network, the broad-FAST channel exclusively on Samsung TV […]
Magnite, the independent sell-side advertising company, has announced an expanded global partnership with Samsung Ads, the advanced advertising division of Samsung Electronics. From 2023 to 2024, Samsung Ads saw double-digit percentage gross revenue growth on the Magnite Streaming SSP as a result of their collaboration. To bolster audience addressability in streaming, Samsung Ads will leverage […]
During its inaugural event, Samsung Ads Canada Innovation Day 2024, Samsung Ads Canada, the advertising arm of Samsung Electronics in Canada and a specialist in advanced TV including Connected TV (CTV), unveiled insights into Free Ad-Supported Streaming Television (FAST) viewership in Canada. Samsung currently holds a 43 per cent share of Canada’s Smart TV marketplace. […]
Samsung Ads Europe, the advertising division of Samsung Electronics, has announced the launch of its new machine-learning advertising solution for clients, Smart Outcomes, allowing advertisers to automatically optimise CTV campaigns and leverage the largest single-source, deterministic TV data set in the European market. Powered by data from more than 60 million Samsung Smart TVs in […]
Samsung Ads, the advertising arm of Samsung Electronics’ media division, has announced the scaling of its Insights Planner tool to all of its UK clients and advertisers, providing CTV insights to help plan future total TV campaigns. Samsung’s Insights Planner is powered by Samsung’s proprietary first party and ACR data, as well as additional data […]
Samsung Ads, the advertising division of Samsung Electronics, has joined Origin, the UK cross media measurement programme, as its founding CTV member. Origin is ISBA’s advertiser-backed programme, designed to create a blueprint for cross media measurement. It is part of a global initiative to capture the value of advertising in a constantly changing consumer environment. […]
Samsung Ads has launched a new discovery solution for content partners seeking to drive more audiences to their featured content on Samsung TVs. Located alongside viewers’ organic personalised recommendations and recently viewed content, the new ‘Sponsored Row’ spotlights advertisers’ premier content and provides another pathway to discovering new TV content, which may otherwise be missed […]
Samsung Ads, the advanced advertising division of Samsung Electronics, is partnering with advertising and marketing technology company Epsilon to offer brands advanced TV audience reach, precision activation, and measurement. The integration provides brands with unique audiences created from Epsilon’s demographic and transactional data, and a brand’s own first-party data, for activation across Samsung’s brand safe […]
According to findings from a new report, Is TV just TV?, by Samsung Ads and Verve, brands that advertise on streaming platforms are perceived to be five times more modern and five times more innovative when compared to brands that advertise in non-streaming environments. These figures jumped to eight times and six times, respectively, for […]