Samsung Ads, the advertising arm of Samsung Electronics’ media division, has announced the scaling of its Insights Planner tool to all of its UK clients and advertisers, providing CTV insights to help plan future total TV campaigns. Samsung’s Insights Planner is powered by Samsung’s proprietary first party and ACR data, as well as additional data […]
Samsung Ads, the advertising division of Samsung Electronics, has joined Origin, the UK cross media measurement programme, as its founding CTV member. Origin is ISBA’s advertiser-backed programme, designed to create a blueprint for cross media measurement. It is part of a global initiative to capture the value of advertising in a constantly changing consumer environment. […]
Samsung Ads has launched a new discovery solution for content partners seeking to drive more audiences to their featured content on Samsung TVs. Located alongside viewers’ organic personalised recommendations and recently viewed content, the new ‘Sponsored Row’ spotlights advertisers’ premier content and provides another pathway to discovering new TV content, which may otherwise be missed […]
Samsung Ads, the advanced advertising division of Samsung Electronics, is partnering with advertising and marketing technology company Epsilon to offer brands advanced TV audience reach, precision activation, and measurement. The integration provides brands with unique audiences created from Epsilon’s demographic and transactional data, and a brand’s own first-party data, for activation across Samsung’s brand safe […]
According to findings from a new report, Is TV just TV?, by Samsung Ads and Verve, brands that advertise on streaming platforms are perceived to be five times more modern and five times more innovative when compared to brands that advertise in non-streaming environments. These figures jumped to eight times and six times, respectively, for […]
InfoSum, the data collaboration platform, has announced an agreement with Samsung Ads, a provider of advanced TV advertising, to create a clean room solution utilising InfoSum’s technology. The partnership will further Samsung’s commitment to privacy by enabling Samsung Ads clients to match and activate audiences in InfoSum’s privacy-first environment. Data clean rooms continue to be […]
DoubleVerify, a software platform for digital media measurement, data and analytics, has announced a partnership with Samsung Ads Europe. This partnership will provide advertisers across Samsung’s Smart TVs in Europe with solutions to help them verify the quality of their video and CTV campaigns via DV Video Complete. DV Video Complete is a multi-pronged solution […]
Samsung Ads has optimised the Samsung Smart TV home screen to help consumers in moments of discovery, with the launch of a brand new 1st Screen (home screen) Masthead ad placement for 2022 Samsung TV models. The Samsung 1st Screen Masthead is a new, high-impact ad unit re-engineered to aid discovery and recommendation, and drive […]
More than two thirds (69 per cent) of UK consumers say it is acceptable to watch ads on their TVs in return for free content, according to a consumer study. The report commissioned by Samsung Ads Europe, the advertising division of Samsung Electronics, in partnership with global market research agency Verve, surveyed a panel of […]
Advertisers across Europe now have the ability to access Samsung Ads’ premium video inventory programmatically via their preferred Demand Side Platform (DSP), with direct access to Samsung’s proprietary audience segments powered by automatic content recognition (ACR). Advertisers in EU5 (UK, France, Germany, Spain and Italy) will have programmatic access to exclusive Samsung connected TV (CTV) […]