Advanced Television

samsung

Japan: Rakuten Mobile, Samsung advance 5G O-RAN

Samsung Electronics has announced that the company will supply Open RAN (O-RAN) compliant 5G radios to Rakuten Mobile to support its nationwide mobile network across Japan. Samsung’s solutions will power Rakuten Mobile’s expansion of its fully virtualised, cloud-native O-RAN network, delivering enhanced mobile connectivity. Following testing and validation, the companies expect to begin commercial deployment […]

March 3, 2026

Samsung, Vodafone announce successful validation of new chipset

Samsung Electronics and Vodafone have announced that the companies have successfully completed the first call utilising Samsung’s virtualised RAN (vRAN) solution and Intel Xeon 6 SoC (system-on-chip), marking a first milestone in Europe. This test of the latest chipset reinforces a shared commitment to advance next-generation autonomous networks, which are built on a software-driven, cloud-native […]

March 3, 2026

Samsung, NVIDIA advance AI-native software-driven networks

Samsung Electronics has announced the successful completion of a multi-cell test at its R&D centre, combining Samsung’s virtualised RAN (vRAN) software with NVIDIA’s accelerated computing platform. The test validates the performance of this integrated solution in a realistic network environment, marking a key step toward commercial deployment.  Samsung will feature this milestone at Mobile World […]

March 2, 2026

Samsung expands satellite communication capabilities for Galaxy smartphones

Samsung Electronics has announced the continued expansion of satellite communication capabilities for select Galaxy smartphones — including the Galaxy S26 series — through ongoing partnerships with leading global telecommunications operators in North America, Europe and Japan. This expansion reflects Samsung’s continued commitment to enhancing user safety and providing seamless mobile experiences through next-generation connectivity — particularly in […]

February 27, 2026

Gracenote metadata to power Samsung content search

Gracenote, the content data business unit of Nielsen, is helping Samsung Electronics to bring entertainment experiences enabled by AI to Samsung smart TV users worldwide. Grounded by Gracenote metadata, Samsung will deliver advanced search capabilities enabling users to find precisely the TV shows, movies and sports programmes they want through more intuitive, conversational interactions. In […]

February 25, 2026

Samsung, Orange bring vRAN and Open RAN to the field in Europe

Samsung Electronics and Orange Group have announced an expanded partnership, entering the next phase of their virtualised RAN (vRAN) and Open RAN projects in Europe. Building on successful pilots completed since 2023, the companies have agreed to extend the number of vRAN and Open RAN sites in 2026. With the seamless integration of Samsung’s vRAN […]

February 25, 2026

Samsung Ads launches Immersive Carousel home screen ad unit

Samsung Ads, the advertising arm of Samsung Electronics’ media division, has launched an Immersive Carousel ad unit which enables advertisers on Samsung TV home screens to run ads with up to five separate tiles. The ad unit is available on Samsung Smart TVs across Europe. The format auto-rotates every five seconds, or manually via the […]

February 24, 2026

Videotron, Samsung expand partnership

Samsung Electronics has been selected by Canadian telco Videotron to modernise its network infrastructure with Samsung’s 5G Non-Standalone (NSA) and 4G LTE Core Gateway solution. This deployment further extends Samsung’s mobile network footprint with Videotron, providing operational and customer benefits such as improved flexibility and more seamless connectivity. Samsung will deliver a turnkey solution leveraging […]

February 19, 2026

Data: Negative reaction to Six Nations in-game ads

Data reveals that while in-game advertising during the Six Nations has delivered a considerable increase in online engagement for brands, the audience reaction hasn’t always been as positive. According to research from adtech firm Quantcast measuring engagement across the open internet, Samsung recorded a 13 per cent increase in engagement, while Virgin Atlantic saw an […]

February 16, 2026

Samsung launches UK Home Entertainment & Appliances division

Samsung Electronics has announced the formation of a new division within its UK operations, Home Entertainment and Appliances (HEA) division, aimed at driving innovation and enhancing customer experiences across its product and services portfolio. The new division unites the previously named TV/AV team with the domestic appliances (DA) team and will focus on delivering seamless, […]

February 12, 2026