Samsung says it is turning its smart TVs “into the ultimate living room party destination” for the holiday season. Through Samsung Gaming Hub, new social games and experiences from Netflix Games, Amazon Luna, Volley, and Play.Works are being rolled out across Samsung smart TVs and devices. Existing Amazon Prime or Netflix members can enjoy an […]

Samsung Ads, the advertising division of Samsung Electronics, has announced the programmatic expansion of its interactive ad format Samsung GameBreaks. Advertisers can now activate GameBreaks programmatically, giving buyers access to fully customisable, co-branded interactive games within premium CTV inventory exclusively on Samsung TV Plus. GameBreaks can now be activated seamlessly via DSPs – buyers simply […]

Samsung Electronics has announced it that, in 2026, it will launch an expanded Micro RGB TV lineup, available in 55”, 65”, 75”, 85”, 100” and 115-inch models. The new expansive range introduces the next evolution of Samsung’s Micro RGB display technology. “With Samsung’s latest technology, our Micro RGB portfolio delivers vivid colour and clarity that […]

Samsung Ads, the advanced TV advertising division of Samsung Electronics, has integrated with Amazon Publisher Cloud. The integration enables advertisers to join the Smart TV footprint of Samsung Ads with Amazon’s shopping, streaming, and browsing signals to plan and activate signal-enhanced campaigns through Amazon Ads. Powered by Amazon Publisher Cloud (APC), a solution built on […]

Universal Ads, which enables brands to create, buy and measure ads across premium video, has announced that another round of third-party publishers has joined the Universal Audience Network in the US, bringing the total to more than 20 and giving brands new ways to reach qualified audiences at scale, all in one place. The new […]

Global smartphone shipments are forecast to grow 1.5 per cent year-on-year (YoY) in 2025 to 1.25 billion units, according to the International Data Corporation (IDC) Worldwide Quarterly Mobile Phone Tracker. This is an increase from 1 per cent growth in prior forecast, primarily driven by accelerated performance from Apple in the holiday quarter, rapid growth in […]

Samsung is teaming up with Amazon, Bethesda Softworks, and Xbox to celebrate the arrival of Fallout Season 2, offering fans more ways to watch, experience and play on Samsung TVs. Ahead of the Season 2 premiere on Prime Video on December 17th, fans can return to the post-apocalyptic world of Fallout, from Kilter Films, streaming […]

A report from Omdia reveals that Latin America’s smartphone market grew 1 per cent YoY in Q3 2025, with shipments reaching 35.2 million units, the highest quarterly level since Q4 2015. The region’s resilience amid economic uncertainty, cautious inventory management, and moderate consumption was reflected in shipments across top vendors. Samsung led with 11.6 million […]

Samsung Ads, the advertising arm of Samsung Electronics’ media division, along with Domino’s Pizza and Havas have released results of the first European advertising campaign to use Samsung Ads’ GameBreaks ad unit, which replaces the conventional ad with a branded, remote control-powered trivia quiz or game. The Domino’s campaign presented viewers with a pizza-related trivia […]

SquashTV, the OTT platform owned and operated by the Professional Squash Association (PSA), has launched its official standalone app globally on Samsung smart TVs. SquashTV will present over 2,000 matches from more than 35 PSA Squash Tour events, available live and on-demand, throughout the 2025-26 season. It will also offer extended highlights, expert analysis, and […]