smartclip, RTL Group’s adtech business, has announced the release of its first portfolio of AI agents built on Sidekicks, the Group’s agentic AI platform. Fully integrated into smartx, smartclip’s proprietary SSP and adserver, these agents are now available for testing with existing smartclip clients, marking the next major milestone in the company’s rapid AI rollout. […]
Adform, the media buying platform, has announced a partnership with RTL AdAlliance, the international sales house of RTL Group. Bringing together RTL AdAlliance’s reach of more than 30 million European households with Adform’s programmatic technology, the partnership enables international advertisers to launch more targeted ATV campaigns. For Adform’s global brand and agency partners, this will […]
The European Audiovisual Observatory, part of the Council of Europe in Strasbourg, has published a new edition of the report, Audiovisual fiction production in Europe – 2015-2024 figures. The report analyses the volume of TV and SVoD fiction films and series produced in Europe, where they originate from, which ones are international co-productions, and who […]
RTL Group has reported that its group revenue for the first 9 months of 2025 was down 2.2 per cent to €4.1 billion, attributed to lower TV advertising revenue and lower content revenue from Fremantle; digital advertising revenue was up 31.7 per cent. Q3 group revenue was stable at €1.33 billion; with digital advertising revenue […]
RTL Group, the German entertainment company, has announced a new leadership. RTL Group’s Board of Directors have announced that Clément Schwebig, currently President and Managing Director Western Europe & Africa at Warner Bros Discovery (WBD), will succeed Thomas Rabe as CEO of RTL Group in May 2026. Schwebig is also expected to join RTL Group’s […]
The 2025 TV Key Facts by RTL AdAlliance, the international sales house of RTL Group, centres on the value of trusted media and local market specificities. While digital platforms account for around 76 per cent of advertising spend, framing the market solely by advertising channels can be misleading. A more insightful approach, highlighted by the […]
ORF-Enterprise, the sales house subsidiary of Austria’s public broadcaster ORF, has agreed a partnership with RTL AdAlliance. Within the framework of this collaboration, RTL AdAlliance, the international sales house of RTL Group, is expanding its portfolio for advertisers outside Austria to represent the national advertising offering of Austria’s largest media group. The portfolio includes Austria’s […]
Sidekicks and RTL Deutschland, part of RTL Group, have announced the launch of a dedicated AI infrastructure. Hosted by RTL Technology, a subsidiary of RTL Deutschland, the infrastructure is designed to support Sidekicks – the agentic AI platform developed by smartclip for the media industry. Sidekicks combines media intelligence with process automation, embedding AI agents […]
Demand and willingness to pay for pay-TV and paid video content in Germany continues to grow, despite a difficult economic climate and complex regulation. In 2024, revenues from pay-TV and paid video-on-demand rose by around 6 per cent to €5.5 billion. For the current year 2025, VAUNET – German Media Association – expects revenues to […]
The SME Unit of RTL AdAlliance, the international sales house of RTL Group, specialises in enabling TV advertising for the SME sector in Germany. RTL AdAlliance is now taking a decisive step by internationalising the SME Unit’s ATV offer. ATV for SMEs is introduced into the Austrian advertising market with the full-service marketing agency heise […]