Spanish Broadcasting System (SBS), the Hispanic-controlled US media and entertainment company, has announced that LaMusica, its top-ranked audiovisual entertainment app, will begin livestreaming as LaMusica TV on The Roku Channel. This summer, Roku’s Hispanic customers in the US and Mexico will gain access to LaMusica TV via The Roku Channel, the #2 app on the […]
Roku has partnered with MAGNA Media Trials to try and determine how advertisers can break through in a fragmented, choice-heavy streaming landscape. The findings in its study, titled TV Attention, Deconstructed, seek to challenge conventional thinking about TV and make a case for rebalancing how marketers approach their cross-platform media buys. Some key findings include: […]
Roku Originals and Love Productions have announced a deal that will enhance the Baking Show viewing experience on The Roku Channel for US viewers – with more of The Great American Baking Show plus new Roku Original specials, including a Halloween-themed celebrity special. Roku will also launch The Great British Baking Show: Juniors as a […]
Dooya Media Group, (DMG) Beauty World Search and Straight Up Studios have announced the official launch of Season 2 of The Fashion Hero, now streaming on Xumo Play, and available on The Roku Channel as of June 1st, with more outlets to come. The Fashion Hero is a groundbreaking international television series that challenges the […]
Pocket.watch, the kids and family creator media company, is expanding its premium creator portfolio with the addition of nine new kids and family entertainment partners. This growth brings pocket.watch’s total network reach to 1.29 billion subscribers, delivering an impressive 10.6 billion monthly views and over 902 billion lifetime views. New partners include Not Enough Nelsons, […]
Paramount Global Content Distribution is launching an all wrestling FAST channel, branded Wrestling Central, which will go live soon on The Roku Channel in the US and Canada. The new channel will feature new weekly matches from WOW – Women Of Wrestling and the National Wrestling Alliance (NWA) along with an extensive library of archive […]
ITV America has announced that creator, producer and seasoned media executive David Eilenberg is rejoining the company in a newly created role that will leverage his development skills and track record in unscripted for the new content universe. As creative director, Eilenberg, who has served as head of content at Roku Media since 2022, will oversee […]
In announcing its Q1 2025 figures, Roku also revealed it has entered into an agreement to acquire Frndly TV, a US subscription streaming service that offers live TV, on-demand content and cloud-based DVR. Based in Denver, Colorado, Frndly TV was founded in 2019. It offers subscribers access to more than 50 popular live TV channels, […]
Roku has unveiled a new device lineup and software updates designed for streamers. “As we step into the new streaming-first era, our focus at Roku is where it’s been since day one: redefining what streaming can be,” said Anthony Wood, CEO and Founder at Roku. “With our intuitive interface, unmatched scale and insights, and cutting-edge […]
Roku has announced a partnership with Adobe to help brands create more personalised and performant advertising, using Roku’s proprietary data and insights. The partnership will deliver a secure data collaboration environment through a new integration of the Roku Data Cloud and Adobe Real-Time Customer Data Platform (CDP) Collaboration, allowing advertisers and publishers to jointly discover, […]