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tvScientific by Pinterest launches Certified Measurement Partner Programme

tvScientific by Pinterest, the Performance TV advertising platform, has announced the launch of its Certified Measurement Partner Programme, a new initiative designed to recognise trusted measurement providers that meet the company’s standards for accuracy, transparency, and performance across Performance TV campaigns. The ecosystem brings together trusted measurement and analytics providers to help advertisers better understand […]

July 9, 2026

AudienceProject launches direct integration with Pinterest

AudienceProject, a provider of independent cross-media measurement, is launching a new, direct integration with the visual search and discovery platform Pinterest. It enables advertisers and agencies to access independent and privacy-friendly audience measurement of Pinterest campaigns directly in AudienceProject’s SaaS platform. With this integration, advertisers in the UK and Germany can now measure the reach […]

June 18, 2026

tvScientific by Pinterest debuts Creative Advisor

tvScientific by Pinterest, the performance TV advertising platform, has announced Creative Advisor, a new AI-powered creative optimisation tool designed to help advertisers adjust their CTV creative for improved business outcomes and maximise the effectiveness of their media investment. Creative Advisor analyses millions of creative elements using proprietary AI models trained on years of real-world CTV […]

June 15, 2026

Pinterest to acquire tvScientific

Pinterest, the AI-powered visual search and discovery platform, has entered into a definitive agreement to acquire tvScientific, a connected TV (CTV) performance advertising platform. Pinterest will consequently combine its audience intent signals with a CTV engine, so marketers can measure how TV lifts the results of their performance ad campaigns. Pinterest reaches 600 million monthly […]

December 12, 2025

Family Handyman sees streaming and social surge

TMB, the community-driven entertainment company with more than 250 million consumers worldwide, is sharing the latest growth numbers from its DIY enthusiast brand, Family Handyman. Social and streaming are leading the way for the multichannel brand. FAST (Free Ad Supported Television) viewership for At Home With Family Handyman is up 78 per cent in the […]

October 23, 2024

DoubleVerify boosts Media Quality Authentication on Pinterest

DoubleVerify, the software platform for digital media measurement, data and analytics, has announced an expanded partnership with Pinterest to offer brand safety and suitability measurement. With this release, global advertisers can independently authenticate campaign quality and help protect brand reputation within this engaging, user-generated online media environment. “We’re thrilled to bring DV’s brand safety and […]

June 14, 2024

BBC Studios partners with Pinterest

New shorts by two emerging creators have landed on Pinterest as a result of a collaboration between BBC Studios and the visual inspiration platform.  The partnership saw creators Emma Downer and Seun Ogunsola commissioned to make original video content. Funded by Pinterest, the creators received commissions for a shortform series (6 x 2 minutes each) […]

August 8, 2023