tvScientific by Pinterest launches Certified Measurement Partner Programme
July 9, 2026
tvScientific by Pinterest, the Performance TV advertising platform, has announced the launch of its Certified Measurement Partner Programme, a new initiative designed to recognise trusted measurement providers that meet the company’s standards for accuracy, transparency, and performance across Performance TV campaigns.
The ecosystem brings together trusted measurement and analytics providers to help advertisers better understand the business impact of Connected TV (CTV) advertising through clear attribution, proven incrementality, and faster optimisation. Launch partners INCRMNTAL, Measured, Singular, and WorkMagic will help power the initial rollout, with additional certified partners expected to join the program.
As Performance TV continues to evolve into a core investment channel for modern marketers, advertisers increasingly need transparent and reliable ways to measure what is driving outcomes across streaming environments. The Certified Measurement Partner Program expands tvScientific by Pinterest’s growing network of trusted measurement solutions built to help advertisers prove impact, act on insights faster, and optimize media investment with greater confidence.
“Performance TV is becoming a critical growth channel for advertisers, but measurement fragmentation continues to create uncertainty around what’s actually driving outcomes,” said Jason Fairchild, CEO of tvScientific by Pinterest. “This programme delivers measurement interoperability that gives advertisers the flexibility to work with any measurement partner they choose, which is foundational to the “trust but verify” philosophy that gives marketers absolute confidence in their results.”
Powered by proprietary deterministic ID technology, tvScientific by Pinterest helps advertisers connect streaming exposure to real-world business outcomes across traffic, sales, installs, and conversions. Through certified partner integrations, advertisers can access advanced attribution, media mix modeling, incrementality testing, and causal measurement solutions designed to make Performance TV more measurable and actionable.
INCRMNTAL, Measured, Singular, and WorkMagic help advertisers better understand the true impact of their Performance TV investments through attribution, incrementality measurement, media mix modeling, and optimisation solutions. Together, these capabilities give marketers a clearer understanding of what’s driving business outcomes through attribution, incrementality testing, media mix modeling, and mobile measurement, enabling more informed decisions around media investment, budget allocation, and campaign performance.
“Incrementality has become an essential part of understanding media effectiveness, particularly as advertisers seek greater accountability across streaming environments,” said Maor Sadra, CEO and Co-founder of INCRMNTAL. “Through our partnership with tvScientific by Pinterest, advertisers can better quantify the true business impact of their Performance TV investments and make smarter decisions about where and how they allocate spend.”
“Measurement is most valuable when it helps marketers separate correlation from true business impact,” said Trevor Testwuide, CEO at Measured. “By partnering with tvScientific by Pinterest, we’re helping brands better understand the incremental contribution of Performance TV and make more informed decisions about media investment and optimization.”
“When CTV and mobile are measured separately, marketers are left piecing together performance after the fact,” said Susan Kuo COO & Co-founder at Singular. “Singular is excited to be the first MMP program partner working with tvScientific by Pinterest. Together, we are helping advertisers connect exposure, spend, and outcomes across CTV and mobile, giving them a unified view of performance and a clearer foundation for optimisation.”
“Advertisers are under increasing pressure to prove the business impact of every media dollar spent, especially as streaming becomes a larger part of the media mix,” said Alex Roucourt, Chief Partnerships Officer at WorkMagic. “By partnering with tvScientific by Pinterest, we’re helping brands better understand the true impact of Performance TV and optimise around measurable business outcomes with greater precision and transparency.”
The Certified Measurement Partner Program is part of tvScientific by Pinterest’s broader vision for Performance TV, combining AI-powered optimisation, deterministic measurement, and predictive consumer intent signals to help advertisers drive stronger business results across streaming environments.
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