Nielsen: Viewership growth across NBA, NHL, IndyCar, golf in US
Nielsen’s Spring 2026 Tops of Sports report shows double-digit growth in viewership across basketball (+27 per cent), hockey (+25 per cent), auto racing (+44 per cent), and golf (+12 per cent), fueled by new streaming and broadcast options, the popularity of global stars, and changing ways that fans follow their favourite teams. Key insights include: […]







