Online privacy and data sharing have been back in the headlines following the introduction of the Online Safety Act. Data from Kantar Media TGI shows that while consumers are worrying about personal information online they also don’t mind sharing data if it delivers a better viewing experience – such as personalised advertising on streaming platforms. […]
Making Science, a global consulting firm specialising in AI-powered digital acceleration and performance marketing, has announced the launch of Creative Hub, a game-changing performance AI tool designed to give marketers full control over how they can create, measure, optimise and scale creative assets for advertising in the age of generative AI. Creative Hub provides brand […]
ThinkAnalytics, a specialist in video content discovery and personalisation, has announced that Astro, the media and content company in Malaysia, has again chosen ThinkAnalytics to drive viewer engagement on its sooka streaming service. Astro went live with ThinkMediaAI at the end of April and is already reporting that ThinkMediaAI’s personalised user experience and enhanced content […]
AI-driven content curation is fast becoming a cornerstone of the entertainment industry. With more platforms than ever before and thousands of titles to choose from, personalised recommendations aren’t just a luxury—they’re a necessity. Viewers want choice, but they also want relevance, and AI promises to deliver exactly that in real time. Streaming giants are using […]
A study of 2,510 adults in the UK and US reveals that 78 per cent of consumers want brands to use video more, but brands are falling short. The fourth annual State of Video Technology report – from idoomo and market research firm Atomik Research – also shows very high demand for next generation video, […]
A study from Apply Digital, the digital transformation partner for brands, reveals the media and entertainment (M&E) sector is making a decisive shift toward AI-powered personalisation. Ninety-six per cent of M&E businesses are either already using or planning to adopt AI in the near term to personalise discounts and promotional offers (43 per cent and […]
SKY+ and DGO, the streaming and live TV platforms of DirecTV Latin America and SKY Brasil, have now incorporated the Artificial Intelligence (AI) tools of Mediagenix and Spideo, which will allow them to provide personalised recommendations for content and live TV. Mediagenix, a specialist in software solutions for content strategy, value management and programming, announced […]
Over the past decade, the way we consume television content has transformed dramatically. Traditional broadcasting has given way to subscription-based streaming platforms such as Netflix, Prime Video and Disney+, which have revolutionised the entertainment industry. One of the most significant innovations driving this change is the use of artificial intelligence (AI) to personalise content for […]
Whether you stream college sports, indie films, yoga sessions, DIY tutorials, religious services or anything in between, every OTT service shares the same core goals: attracting an audience, keeping them engaged, and, most importantly, turning that viewership into revenue. But having great content is just the beginning – you need viewers to actually watch it! […]
In the realm of digital media, AI’s capability to personalise viewing experiences represents a revolution in consumer engagement. Algorithms now analyse vast amounts of viewer data to offer bespoke content recommendations, adjust search results, and even modify user interfaces to suit individual tastes. These systems track viewing habits and preferences to predict what new titles […]