A Parks Associates’ white paper, developed in partnership with Asurion, finds 57 per cent of US internet households with children report technical problems with Wi-Fi. Turmoil in the Smart Home: Impact on the User Experience identifies the prevalent technical issues in US households and the challenges consumers face when they seek support. Wi-Fi issues are […]

Parks Associates has released its Tech Ecosystem Dashboard revealing Roku is the most popular brand of streaming media players in the US, followed by Amazon. Parks Associates’ consumer survey of 8,000 internet households reveals 43 per cent of streaming media player (SMP) owners report using Roku the most often. Thirty-five per cent of SMP owners […]

Parks Associates research in partnership with Adeia reveals 47 per cent of US internet households report familiarity with at least one AI technology, such as tools like ChatGPT or AI-powered image editors like Lensa. The Rise of AI: Consumer Perspectives notes that 40 per cent of US internet households regularly use an AI tool for […]

Research from Parks Associates shows shifts in demand for streaming video services in the US, including a significant drop in spending. The firm’s latest research from its Video Services Dashboard reports a significant 30 per cent drop in spending for streaming SVoD services, with the average US internet household spending about $63 (€58.91) per month […]

Parks Associates, in partnership with Bango, has released  its new white paper Effective Bundling: Pain Points and Expectations from Subscription Leaders, featuring custom primary research of industry leaders across the streaming video, music, education, and productivity markets to assess the effectiveness of bundling strategies. In this research, leading executives share their best practices and strategies […]

Broadband Forum is celebrating the 20-year anniversary of its TR-069 standard that has paved the way for the open standards organisation’s flagship TR-369/User Services Platform (USP). TR-069 has laid the foundations of ubiquitous global internet access and empowered Internet Service Providers (ISPs) worldwide to manage billions of devices. Broadband Forum has advised that it will […]

Parks Associates reports a continued wave of subscription service uptake among US households, led by streaming video, retail memberships, and streaming audio, while 20 per cent of households have a gaming subscription, outpacing gym memberships. Parks Associates recently released a consumer study of 8,000 US internet households, Subscription Memberships and Bundling: Shopping, Video, Gaming, Mobile. […]

Parks Associates’ Consumer Electronics Dashboard, derived from quarterly consumer surveys of 8,000 US internet households, reveals 80 per cent of US internet households own a home network router. The research shows 28 per cent of US households report intentions to purchase a home network router or Wi-Fi extender in the next six months, up from […]

Parks Associates’ Smart Home Dashboard, quarterly consumer research featuring surveys of US internet households, finds 45 per cent of US internet households have at least one smart home device and 18 per cent have six or more. “Heading into 2024, the profile of the smart home adopter looks different than in the earlier years of […]

Parks Associates’ new consumer study, Home Internet Evolution: 5G Competition and Value-Added Services, finds that fibre and mobile services score the highest regarding consumer value perceptions of their Internet service, especially on cost. Sixty-six per cent of subscribers with a fixed wireless access (FWA) plan from a mobile provider – also known as 5G or […]