Advanced Television

Olympics

beIN acquires LA28 Olympics broadcasting rights

beIN Media Group, the sports, entertainment and media organisation, has secured exclusive, multi-platform broadcast rights across the Middle East and North Africa (MENA) for the XXV Olympic Winter Games Milano Cortina 2026 and the Games of the XXXIV Olympiad in Los Angeles 2028, as well as the Youth Olympic Games taking place in 2026 and […]

February 11, 2026

WBD signs Winter Olympics partnership with X

X has announced a partnership with WBD ahead of the Winter Games. The collaboration fuses X’s real-time sports conversations with Eurosport (Europe) and TNT Sports’ (UK and Ireland) broadcast coverage of Milano Cortina 2026, delivering X users a front row seat to all the action from the Games. Together, X and WBD say they are […]

January 29, 2026

WBD, TikTok Winter Olympic collaboration

Warner Bros Discovery (WBD) and TikTok have agreed a partnership that will see exclusive mobile-first video content presented to sports fans across Europe throughout the Olympic Winter Games Milano Cortina 2026 on TNT Sports and Eurosport’s localised channels. As the Home of the Olympics in Europe, WBD will partner with TikTok to enhance digital engagement […]

January 28, 2026

NBCUniversal reveals digital partners for Winter Olympics

NBCUniversal has revealed its full roster of digital partners for the Milan Cortina 2026 Olympic Winter Games. Spanning across distribution platforms, including connected TVs, streaming TV players, MVPDs and v/MVPDs, and social media, NBCUniversal says full lineup of partners will extend its coverage of the Games and drive comprehensive, cross-platform engagement for sports fans across […]

January 28, 2026

Sky becomes official partner of Team GB, ParalympicsGB

Sky has announced a partnership with Team GB and ParalympicsGB tha will run from the Olympic and Paralympic Winter Games Milano Cortina 2026 through to the Olympic and Paralympic Games Los Angeles 2028, supporting athletes across the full Olympic and Paralympic cycle. Sky will play a central role in connecting audiences across the UK to the athletes, celebrating […]

January 21, 2026

NBCUniversal sells out Winter Game ad inventory

With one month until the Milan Cortina 2026 Olympic Winter Games, NBCUniversal has announced that it has sold out of its Olympic inventory, setting a new Winter Olympics ad sales record with more advertisers investing in the upcoming Winter Games. “With the resurgence of the Olympic movement, our strongest Sports Upfront in history, the early sell […]

January 7, 2026

Sunset+Vine to host broadcast ISU European Figure Skating Championship

Sunset+Vine, the UK independent sports production company, has been appointed to produce the World Feed and deliver Host Broadcast coverage for the highly anticipated 2026 ISU European Figure Skating Championships on behalf of British Ice Skating (BIS). The championship returns to UK soil for the first time in over a decade, bringing together Europe’s elite […]

December 10, 2025

Report: Europe’s TV market resurges due to digital shift

After a period of stagnation, the European TV market is experiencing a robust recovery, driven by a profound digital transformation. A report from Rome-based ITMedia Consulting indicates an overall market growth of 3.7 per cent in 2024 compared to the previous year. Even when factoring in inflation, real growth remains positive – the first time […]

November 6, 2025From Branislav Pekic in Rome

WBD marks 100 days until Olympic Winter Games 2026

To mark 100 days to go to the Olympic Winter Games Milano Cortina 2026, Warner Bros Discovery (WBD) Sports Europe has unveiled a first look at its purpose-built studios that will broadcast live coverage to millions of fans this February. All customers in Europe will be able to watch to every live event during the […]

October 29, 2025

World Squash signs MOU with ANOC

The Association of National Olympic Committees (ANOC) and World Squash have signed a Memorandum of Understanding (MoU). The MoU marks the beginning of the partnership with World Squash, who will share digital content to National Olympic Committees (NOCs) for their own official social media channels. The collaboration will also see both parties promote World Squash […]

October 22, 2025