Advanced Television

Olympics

Sky becomes official partner of Team GB, ParalympicsGB

Sky has announced a partnership with Team GB and ParalympicsGB tha will run from the Olympic and Paralympic Winter Games Milano Cortina 2026 through to the Olympic and Paralympic Games Los Angeles 2028, supporting athletes across the full Olympic and Paralympic cycle. Sky will play a central role in connecting audiences across the UK to the athletes, celebrating […]

January 21, 2026

NBCUniversal sells out Winter Game ad inventory

With one month until the Milan Cortina 2026 Olympic Winter Games, NBCUniversal has announced that it has sold out of its Olympic inventory, setting a new Winter Olympics ad sales record with more advertisers investing in the upcoming Winter Games. “With the resurgence of the Olympic movement, our strongest Sports Upfront in history, the early sell […]

January 7, 2026

Sunset+Vine to host broadcast ISU European Figure Skating Championship

Sunset+Vine, the UK independent sports production company, has been appointed to produce the World Feed and deliver Host Broadcast coverage for the highly anticipated 2026 ISU European Figure Skating Championships on behalf of British Ice Skating (BIS). The championship returns to UK soil for the first time in over a decade, bringing together Europe’s elite […]

December 10, 2025

Report: Europe’s TV market resurges due to digital shift

After a period of stagnation, the European TV market is experiencing a robust recovery, driven by a profound digital transformation. A report from Rome-based ITMedia Consulting indicates an overall market growth of 3.7 per cent in 2024 compared to the previous year. Even when factoring in inflation, real growth remains positive – the first time […]

November 6, 2025From Branislav Pekic in Rome

WBD marks 100 days until Olympic Winter Games 2026

To mark 100 days to go to the Olympic Winter Games Milano Cortina 2026, Warner Bros Discovery (WBD) Sports Europe has unveiled a first look at its purpose-built studios that will broadcast live coverage to millions of fans this February. All customers in Europe will be able to watch to every live event during the […]

October 29, 2025

World Squash signs MOU with ANOC

The Association of National Olympic Committees (ANOC) and World Squash have signed a Memorandum of Understanding (MoU). The MoU marks the beginning of the partnership with World Squash, who will share digital content to National Olympic Committees (NOCs) for their own official social media channels. The collaboration will also see both parties promote World Squash […]

October 22, 2025

Team GB strikes partnership with TCL

TCL, the consumer electronics brand, will bring its partnership with the International Olympic Committee (IOC) to the UK in collaboration with Team GB ahead of the upcoming Olympic Winter Games Milano Cortina 2026. As a Worldwide Olympic Partner, TCL will support Team GB to bring British athlete stories to life, using technology to amplify the […]

August 18, 2025

The World Games streaming platform goes live

The International World Games Association (IWGA) has announced the launch of The World Games Live, a dedicated global streaming platform created to bring The World Games 2025 (TWG) in Chengdu, China, directly to fans worldwide. Developed in partnership the International Sports Broadcasting Company (ISB), TWG´s global host broadcaster, the platform will stream live action from […]

July 28, 2025

Signs of life for 8K

Japanese public broadcaster NHK is currently the only TV broadcaster transmitting 8K material. It transmits 8K on its BS8K satellite service which launched with much fanfare on December 1st 2018. NHK calls its 8K transmissions as ‘Super Hi-Vision’. Now, despite a slow take-up of the formate, Warner Bros has scanned a selection of classic movies […]

May 1, 2025

Data: Consumer media usage grew 2.4% in 2024

Global consumer media usage, including digital and traditional media channels, increased 2.4 per cent in 2024 to an average of 57.2 hours per week, following a sharp deceleration in time spent with media growth in 2023, according to a market intelligence report from media econometrics specialist PQ Media. Growth in consumer media usage, including all […]

April 17, 2025