Advanced Television

Olympics

WBD Olympics: Nearly 1bn streaming views after 2 days

The introduction of Max, Warner Bros Discovery’s (WBD) enhanced streaming service, has helped audiences across Europe experience the Olympic Games. The total unique streaming viewers for Paris 2024 on WBD’s streaming platforms have already exceeded those from the entire last summer Olympic Games after only day two. The opening weekend also saw WBD set a […]

July 30, 2024

Media Links showcases transport solutions at Olympics

Media Links, manufacturer and pioneer in Media over IP transport technology, has announced its participation in the 2024 Summer Olympics in Paris. With an expected global audience of 3+ billion, Media Links continues to celebrate its long-standing tradition of supplying IP technology for this premier sporting event. Broadcasters worldwide have put their trust in Media […]

July 30, 2024

AE Live extends partnership with Australia’s Channel Nine

AE Live, a provider of data and broadcast solutions, has announced the extension of its long-standing partnership with Australian broadcaster, Channel Nine, for the delivery and coverage of the 2024 Olympic and Paralympic Games.  Nine Entertainment announced last year that it had won the rights to broadcast the Summer and Winter Olympics until 2032 – […]

July 30, 2024

Research: Record low interest for Olympics in US

The US viewing audience for the 2024 Paris Games is poised to be the smallest for any prior Summer Olympics according to analytics and advisory company Gallup. Thirty-five per cent of US adults plan to watch a great deal (10 per cent) or fair amount (25 per cent) of the games, which is down from […]

July 29, 2024

Bugs Bunny joins Eurosport’s Olympics coverage

Celebrated cartoon character Bugs Bunny will be at the heart of the action during Eurosport’s coverage of the 2024 Olympic Games. Based in a secret location in the centre of Paris, Bugs will take on the role of guest reporter, interviewing current athletes from all over the globe as well as Eurosport’s cast of Olympic […]

July 26, 2024

Olympian Moore to front WaterBear series

Surf star Carissa Moore has signed a development deal with WaterBear Studios, and production companies Portal A and String Light Group, to create a series that explores why some of the best breaks in the world might not be around for much longer. Alongside some of the biggest names in sport, music, science and culture, […]

July 26, 2024

Eurosport’s Olympics free for EE TV customers

All EE TV customers can access discovery+’s coverage of the Olympic Games Paris 24 +, regardless of what package they’re on. To celebrate the return of the Olympics, EE TV discovery+ basic customers will receive access to discovery+ Standard at no extra cost from now until August 12th, enabling them to stream every moment of […]

July 24, 2024

NBC Sports selects CTS delivery for Olympics

NBC Sports has selected Comcast Technology Solutions (CTS) to provide multiscreen video management and delivery for its production of the 2024 Paris Olympics and Paralympics. NBCUniversal’s coverage of the Olympic Games Paris 2024 will feature multi-platform offerings across NBC, Peacock, USA Network, E!, CNBC, GOLF Channel, Spanish-language networks Telemundo and Universo, and NBCOlympics.com and the […]

July 24, 2024

Rakuten TV boosts sports line-up for Olympics

Rakuten TV, the European streaming platform, is celebrating the arrival of the Olympic Games with a range of content linked to the world of sport. Audiences will be able to enjoy a line-up of exclusive Originals, movies and FAST channels focussed on sport. Rakuten TV’s Originals collection presents stories of optimism, empowerment, and diversity through […]

July 24, 2024

Kevin the Carrot scores strong summer debut

He may have scored a maximum Star Rating of 5.9 over the last four Christmases and scooped first place in System1’s rankings of the best adverts of 2023, but the question remained: could Kevin the Carrot repeat his remarkable success outside of his traditional Christmas advertising context? System1’s analysis of Aldi’s new Olympics advert – […]

July 24, 2024