Paris 2024 Olympics insights from Yospace, the dynamic ad insertion company – and gathered from ad-funded broadcaster customers across four continents – show that it stitched 4 billion one-to-one addressable ads during the event’s 19 days. The findings reveal surges in viewership for key moments that drove long streaming sessions as viewers were drawn in […]
Saving Bikini Bottom: The Sandy Cheeks Movie remained at #1 on Netflix’s English Films List for a second week, with the film, produced by Nickelodeon Animation, racking up 13.4 million views in the week commencing August 5th. The adaptation of Holly Jackson’s best-selling series, A Good Girl’s Guide to Murder, starring Wednesday’s Emma Myers, solved […]
Warner Bros Discovery (WBD) has reported record viewership and engagement across all platforms – spanning free-to-air, pay-TV, streaming, web and social – during the 2024 Olympic Games in Paris, which came to an end with the Closing Ceremony on August 11th. Fueled by the recent launch of Max in 25 European markets, Paris 2024 saw […]
During the Paris Games, Advanced HDR by Technicolor, Fraunhofer IIS and Globo showcased high dynamic range (HDR) and MPEG-H Audio content that is compliant with Brazil’s TV 2.5 standard on Hisense TVs. The demonstration represents another milestone in the transition from standard to high dynamic range by demonstrating how standard dynamic range (SDR) content can […]
BBC Sport’s coverage of the Paris 2024 Olympic Games was streamed a record-breaking 218 million times online, more than doubling the Tokyo Olympic Games total of 104 million, with 12.2 million people signed in to BBC iPlayer accounts to watch coverage. In addition to the coverage available on iPlayer and the BBC Sport website, BBC […]
Kantar, the marketing data and analytics company, has released its latest Entertainment on Demand (EoD) data and analysis on the global video streaming landscape. Kantar’s EoD study uncovers the following behaviours within the global VoD market between April to June 2024: Ad-supported streaming saw significant growth in Q2 2024, with AVoD increasing by 10 per […]
System1, the Creative Effectiveness Platform, has revealed which Paris Olympics & Paralympics ads are at the top of the brand-building podium, based on consumers’ emotional responses. System1’s Test Your Ad platform assigns creative a score of 1.0 to 5.9 Stars based on long-term brand-building potential, with dynamic emotional stories and feelings of happiness driving the strongest results. […]
During a tour of the International Broadcast Centre (IBC) in Paris, International Olympic Committee (IOC) President Thomas Bach viewed the extensive operations that take place behind the scenes and thanked those responsible for sharing the Olympic action with a global audience. At a press conference ahead of the IBC visit, BACH said: “The Olympic Games […]
The England Lionesses’ victory at the Euro 2022 tournament has been voted the top live TV sporting moment of the past 20 years in a survey conducted by Everyone TV, the organisation responsible for streaming service Freely, which is backed by the BBC, ITV, Channel 4 and Channel 5. The survey of 2,000 sports fans […]
NBCUniversal is expected to surpass $1.25 billion (€1.15bn) in ad sales for the Paris 2024 Olympics and Paralympics games, according to reports. This would set a record for the US media company that has held the broadcasting rights to the Summer Olympics since 1988. NBCUniversal has secured more advertisers than 2016’s Rio Games and 2020’s […]