Nielsen, the specialist in audience measurement, data and analytics, has announced the appointment of Inam Mahmood as its new General Manager, Audience Measurement, EMEA. Mahmood joins Nielsen from Revolut. He will report to Amilcar Perez, Chief Revenue Officer, Audience Measurement, and be based in London. At Revolut, Mahmood played a pivotal role in driving revenue […]
Prime Video’s third exclusive season of Thursday Night Football (TNF) set new all-time highs and once again registered double-digit, year-over-year audience growth. “Prime Video continues to build TNF into one of the most valuable franchises in media, with best-in-class production quality, AI-powered innovations, interactive advertising offerings, and rising viewership among current and future generations of […]
Viewers from around the world tuned into Netflix on December 25th as the Chiefs vs Steelers NFL game drew 30 million global average minute audience (AMA) and Ravens vs Texans attracted 31.3 million. The two games averaged 26.5 million US viewers, according to the Nielsen Big Data + Panel. Both games dominated Netflix on December […]
December 25th was a record-breaking day for Netflix and the NFL, with an unduplicated audience of nearly 65 million US viewers according to data from Nielsen. Baltimore Ravens vs Houston Texans (24.3 million average minute audience (AMA)) and Kansas City Chiefs vs Pittsburgh Steelers (24.1 million AMA) were the most-streamed NFL games in US history, […]
CNN has plummeted to an all-time low in viewership among the crucial 25-to-54 demographic. The news network, already in the throes of a significant restructuring which includes anticipated mass layoffs, averaged just 92,000 viewers in this demographic throughout the year, marking a 1 per cent decrease from the previous year’s nadir of 94,000, according to […]
Nielsen has announced a multi-year agreement for Local TV measurement in Boston and Miami. The expanded agreement also includes Nielsen’s Local OTT measurement, which captures incremental impressions to Local TV and reports them with comparable metrics for the benefit of buyers, sellers, and content producers. Nielsen’s Local TV measurement delivers a comprehensive view of Local […]
Nielsen is launching expanded capabilities in their Outcomes measurement suite. By bridging creative evaluation with brand and sales lift, Nielsen says it will deliver deeper insights on the performance of ad creatives to power ad effectiveness and desired outcomes. The launch includes a new collaboration with Realeyes, a specialist in attention measurement. With the addition […]
The rise of Free Ad-Supported Streaming TV (FAST) has opened a new frontier for content owners to monetise their libraries. By offering viewers free content and generating revenue through ads, FAST channels have become a lucrative business model. This article addresses the most frequently asked questions about how FAST channels generate revenue, control ads, and […]
Time spent watching TV in the US during November reached a nine-month high, according to Nielsen’s The Gauge report, as viewing levels increased 5 per cent compared to October to record the largest monthly viewing total since February. TV viewership in the November interval was impacted primarily by sports, the presidential election and live streaming, […]
Gracenote, the content data business unit of Nielsen, has announced the launch of Gracenote On Sports, a new solution developed to transform how viewers discover and engage with sports content across platforms. The solution fixes the consumer problem of finding live sports by providing streaming and linear video platforms an easy-to-implement metadata solution that connects […]