A number of major European Joint Industry Committees (JICs), Media Owner Committees (MOCs), and professional research companies have announced that they will join to create the Audience Measurement Coalition (AMC). The AMC will serve as a voice to European regulators on all policy matters related to audience measurement in the context of the adoption of the […]
An estimated 24.6 million Americans tuned in on January 20th to watch the inauguration of Donald Trump as 47th president of the US, according to Nielsen. Viewership peaked with 34.4 million viewers during the 12:15pm ET quarter-hour. While coverage varied by network, 15 networks aired coverage of the 60th Inauguration Day events from approximately 10:30am […]
Nielsen’s The Gauge report for the December 2024 interval was bookended by the Thanksgiving and Christmas holidays, both of which are historically known for accumulating high volumes of TV viewing in the US. These drivers contributed to a 4 per cent increase in overall time spent watching television compared with November, with each holiday also […]
Nielsen, the specialist in audience measurement, data and analytics, has announced the appointment of Inam Mahmood as its new General Manager, Audience Measurement, EMEA. Mahmood joins Nielsen from Revolut. He will report to Amilcar Perez, Chief Revenue Officer, Audience Measurement, and be based in London. At Revolut, Mahmood played a pivotal role in driving revenue […]
Prime Video’s third exclusive season of Thursday Night Football (TNF) set new all-time highs and once again registered double-digit, year-over-year audience growth. “Prime Video continues to build TNF into one of the most valuable franchises in media, with best-in-class production quality, AI-powered innovations, interactive advertising offerings, and rising viewership among current and future generations of […]
Viewers from around the world tuned into Netflix on December 25th as the Chiefs vs Steelers NFL game drew 30 million global average minute audience (AMA) and Ravens vs Texans attracted 31.3 million. The two games averaged 26.5 million US viewers, according to the Nielsen Big Data + Panel. Both games dominated Netflix on December […]
December 25th was a record-breaking day for Netflix and the NFL, with an unduplicated audience of nearly 65 million US viewers according to data from Nielsen. Baltimore Ravens vs Houston Texans (24.3 million average minute audience (AMA)) and Kansas City Chiefs vs Pittsburgh Steelers (24.1 million AMA) were the most-streamed NFL games in US history, […]
CNN has plummeted to an all-time low in viewership among the crucial 25-to-54 demographic. The news network, already in the throes of a significant restructuring which includes anticipated mass layoffs, averaged just 92,000 viewers in this demographic throughout the year, marking a 1 per cent decrease from the previous year’s nadir of 94,000, according to […]
Nielsen has announced a multi-year agreement for Local TV measurement in Boston and Miami. The expanded agreement also includes Nielsen’s Local OTT measurement, which captures incremental impressions to Local TV and reports them with comparable metrics for the benefit of buyers, sellers, and content producers. Nielsen’s Local TV measurement delivers a comprehensive view of Local […]
Nielsen is launching expanded capabilities in their Outcomes measurement suite. By bridging creative evaluation with brand and sales lift, Nielsen says it will deliver deeper insights on the performance of ad creatives to power ad effectiveness and desired outcomes. The launch includes a new collaboration with Realeyes, a specialist in attention measurement. With the addition […]