Nielsen, the specialist in audience measurement, data and marketing intelligence, and Hubbard Broadcasting has announced a multi-year partnership renewal in two major local television markets: Albany, New York (WNYT/NBC and WNYA/My4) and Albuquerque-Santa Fe (KOB 4). Nielsen will help these stations effectively transact with local and national advertisers as well as provide research-driven outcomes in […]

Nielsen, the specialist in audience measurement, data and marketing intelligence, has announced a renewed, multi-year deal with Gray Media. Nielsen will provide local television measurement across Gray Media’s entire US footprint in the 113 U.S. designated market areas (DMAs) where they own and operate local TV stations. Gray Media is one of the nation’s largest […]

Streaming viewership captured 47.5 per cent of US television in December 2025, beating the previous record of 47.3 per cent set in July 2025 to achieve the largest share of TV ever reported in Nielsen’s The Gauge – a snapshot of total TV and streaming consumption across the US. Streaming dominance in December was anchored […]

Nielsen’s Gracenote has announced that Bill Condon has joined the company as its first Head of Advertising Sales. In this role, Condon will be responsible for driving revenue across Gracenote’s advertising business, with a focus on accelerating adoption of its Content Connect CTV ad platform. Launched in December 2025, Content Connect brings Gracenote’s content intelligence into […]

A study from Nielsen reveals that the majority of Black audiences (67 per cent) surveyed pay more attention to ads in media that reflect their culture. In addition, Black audiences demonstrate loyalty and trust to the brands and influencers they believe in compared to other segments. Over half (52 per cent) of Black audiences agreed […]

Recent media coverage has promoted Prime Video’s January 10th NFL playoff coverage between the Green Bay Packers and the Chicago Bears as the most-watched NFL game ever on a streaming platform in the US. However, TVB – the not-for-profit trade association representing America’s local broadcast television industry – points out that a closer examination of […]

Nielsen and Roku have announced an expansion to their strategic partnership. Building on years of collaboration, this next phase will incorporate Roku data in Nielsen’s advanced campaign measurement and outcome solutions. As part of this expanded multi-year strategic partnership, Nielsen will continue using Roku’s large-scale TV data as input to its Big Data + Panel […]

November 2025 delivered what Nielsen has described as “one of the most historic months to date” in its report of The Gauge, the monthly snapshot of total TV and streaming consumption in the US. The five-week reporting interval produced a 5.5 per cent monthly increase in television usage, with live sports driving broadcast to its […]

Gracenote, the content data business unit of Nielsen, is helping TV providers sustain engagement between viewers and a universe of sports programming extending beyond live games. New enhancements to the Gracenote On Sports solution covering 160+ popular sports leagues – including the NFL, NBA, Premier League and Formula 1 – and competitions in 50+ countries […]

Fuelled by the American football season, ad supported TV viewing in the US during Q3 peaked in September, representing 74.7 per cent of overall TV viewership in that month, according to Nielsen’s Q3 2025 Ad Supported Gauge. Across the full quarter (06/30/2025 – 09/28/2025), ad supported TV accounted for 72.9 per cent of overall TV […]