Fuelled by the American football season, ad supported TV viewing in the US during Q3 peaked in September, representing 74.7 per cent of overall TV viewership in that month, according to Nielsen’s Q3 2025 Ad Supported Gauge. Across the full quarter (06/30/2025 – 09/28/2025), ad supported TV accounted for 72.9 per cent of overall TV […]

Nielsen’s Gracenote, the power behind consumer entertainment search and discovery experiences, is enabling better CTV ad planning, buying and reporting with the launch of Gracenote Content Connect. The new platform provides agencies, brands, supply-side platforms (SSPs) and demand-side platforms (DSPs) easy access to Gracenote’s standardised programme-level metadata. This facilitates precise programme-level ad targeting, better CTV […]

JioStar, in collaboration with Nielsen, has announced the findings of its Cross-Screen Measurement Study, conducted during TATA IPL 2025. The study, spanning five brands, revealed insights into how audiences engage with live sports across Linear TV (LTV), Connect TV (CTV) and Mobile. The study analysed campaigns across a number of categories such as carbonated beverages, consumer […]

Gracenote, the content data business unit of Nielsen, has released a wealth of findings on global consumer attitudes and behaviours relating to video streaming in its 2025 State of Play report. The report concludes that video platforms relying on engagement to drive their businesses face major risks by not delivering user experiences that help viewers […]

Broadcast viewership came roaring back in September as American football drove an unprecedented monthly spike in watch-time for the category, according to Nielsen’s monthly The Gauge report – a snapshot of total TV and streaming consumption. Time spent watching broadcast programming shot up 20 per cent month-over-month (compared to +3 per cent across all TV) […]

A report by Gracenote, the content data business unit of Nielsen, highlights a significant opportunity for car manufacturers to provide consumers easy access to entertainment content across a range of services and types. By optimising the native in-car infotainment experiences people want, auto brands can gain the power to influence decision-making and drive more revenue. […]

In the first half of 2025, linear television continued to decrease while in the US, streaming overtook linear TV in May, as measured by Nielsen’s The Gauge study. According to figures and analysis released by Glance (Médiamétrie) at MIPCOM, the rise of platforms such as YouTube and Netflix are continuing to impact on viewers’ consumption […]

For several years now, streaming has been booming as one of the most popular pastime activities and is threatening to finally overtake TV. Since the introduction of streaming services, the rules of the game for media consumption have changed. The days of waiting for the next episode to air during prime time on channel XYZ […]

Nielsen, the specialist in audience measurement, has announced a strategic collaboration with Adelaide to create a way to understand campaign effectiveness across reach and attention measurement. With this integration, Adelaide, a player in attention-based media quality measurement, becomes the latest company to join Nielsen’s Outcomes Marketplace within Nielsen ONE. Adelaide’s omnichannel metric AU, which measures […]

A report from Gracenote, the content data business unit of Nielsen, identifies a misalignment in connected TV (CTV) advertising: While marketers are prioritising top-of-the-funnel brand building objectives for their CTV campaigns, in practice, many are employing targeting tactics better suited to reaching smaller audience segments with precision. Current reliance on user- and audience-based targeting is […]