Gracenote, the content data business unit of Nielsen, has released a wealth of findings on global consumer attitudes and behaviours relating to video streaming in its 2025 State of Play report. The report concludes that video platforms relying on engagement to drive their businesses face major risks by not delivering user experiences that help viewers […]

Broadcast viewership came roaring back in September as American football drove an unprecedented monthly spike in watch-time for the category, according to Nielsen’s monthly The Gauge report – a snapshot of total TV and streaming consumption. Time spent watching broadcast programming shot up 20 per cent month-over-month (compared to +3 per cent across all TV) […]

A report by Gracenote, the content data business unit of Nielsen, highlights a significant opportunity for car manufacturers to provide consumers easy access to entertainment content across a range of services and types. By optimising the native in-car infotainment experiences people want, auto brands can gain the power to influence decision-making and drive more revenue. […]

In the first half of 2025, linear television continued to decrease while in the US, streaming overtook linear TV in May, as measured by Nielsen’s The Gauge study. According to figures and analysis released by Glance (Médiamétrie) at MIPCOM, the rise of platforms such as YouTube and Netflix are continuing to impact on viewers’ consumption […]

For several years now, streaming has been booming as one of the most popular pastime activities and is threatening to finally overtake TV. Since the introduction of streaming services, the rules of the game for media consumption have changed. The days of waiting for the next episode to air during prime time on channel XYZ […]

Nielsen, the specialist in audience measurement, has announced a strategic collaboration with Adelaide to create a way to understand campaign effectiveness across reach and attention measurement. With this integration, Adelaide, a player in attention-based media quality measurement, becomes the latest company to join Nielsen’s Outcomes Marketplace within Nielsen ONE. Adelaide’s omnichannel metric AU, which measures […]

A report from Gracenote, the content data business unit of Nielsen, identifies a misalignment in connected TV (CTV) advertising: While marketers are prioritising top-of-the-funnel brand building objectives for their CTV campaigns, in practice, many are employing targeting tactics better suited to reaching smaller audience segments with precision. Current reliance on user- and audience-based targeting is […]

The start of a new school year and the return of American college football collided in August to disrupt summer TV trends, signaled by gains for broadcast and cable for the first time since April, according to Nielsen’s monthly The Gauge report – a snapshot of total TV and streaming consumption in the US. Broadcast […]

Warner Bros Discovery (WBD) and Nielsen, the specialist in audience measurement, data and analytics, have signed a new, long-term, multi-year deal, effective immediately. The pact covers measurement for all WBD platforms across linear and streaming. As part of the new deal, WBD will expand its partnership with Nielsen, taking on new services in 2026 that […]

Hispanic consumers are leading the way when it comes to consumption of streaming content, according to a Nielsen report. In fact, streaming drives 55.8 per cent of total TV time for Hispanic viewers, surpassing the 46 per cent for the rest of the US. Furthermore, Hispanic audiences outpaced general US viewership of streaming services YouTube, […]