An estimated 32.6 million people watched US President Donald Trump deliver the 2026 State of the Union address on February 24th, according to Nielsen. The data showed that Trump’s biggest share of the audience were ages 55 and above (drawing 23.6 million). The speech attracted 5.96 million viewers aged 35-54 and 2.05 million viewers aged […]

Nielsen, the audience measurement, data and marketing intelligence specialist, has introduced more than 200 new advanced audiences segments. They are available immediately via the company’s cross-media planning and measurement solution, Nielsen ONE. The new segments, which draw on Nielsen’s consumer insights solutions arm, Scarborough, cover many of today’s key advertising categories, such as automotive, retail, […]

Gracenote, the content data business unit of Nielsen, has found that the total catalogue growth of Prime Video, Apple TV, Disney+, Netflix and Paramount+ increased by 20 per cent year-on-year (YoY). Of significance is sports programme offerings in 2025 across the top five SVoD services increased by 52 per cent. This sharp increase, identified in […]

An estimated 124.9 million US viewers watched Super Bowl LX according to Nielsen’s Big Data + Panel measurement. NBC’s presentation of Super Bowl LX ranks as the second most-watched Super Bowl in history, behind the 127.7 million viewers who watched Super Bowl LIX in 2025. This is the first Super Bowl to be reported using […]

Ad-supported television represented 74.2 per cent of overall TV viewing across the US 2025, according to Nielsen’s newly released Q4 Ad Supported Gauge. This percentage marked the highest the medium hit throughout all of 2025. Compared to Q3 2025, ad supported viewing was also up 9 per cent, outpacing the 7 per cent increase in total […]

Tubi, Fox Corporation’s ad-supported streaming service, and Nielsen, thee specialist in audience measurement, have announced expanded strategic measurement as part of a new, multiyear partnership. Tubi now has access to Nielsen’s Audience Measurement and Streaming Platform Ratings, a view of how audiences engage with both subscription and ad-supported streaming services. Additionally, Tubi can access Nielsen’s […]

Nielsen is piloting a new methodology enhancement to more accurately account for co-viewing. The TV audience measurement specialist says this will better reflect the total viewership for programming – in particular live events.  The pilot programme will launch in the US with Super Bowl LX on NBC on February 8th and continue for high-profile sports […]

Nielsen, the specialist in audience measurement, data and marketing intelligence, and Hubbard Broadcasting has announced a multi-year partnership renewal in two major local television markets: Albany, New York (WNYT/NBC and WNYA/My4) and Albuquerque-Santa Fe (KOB 4). Nielsen will help these stations effectively transact with local and national advertisers as well as provide research-driven outcomes in […]

Nielsen, the specialist in audience measurement, data and marketing intelligence, has announced a renewed, multi-year deal with Gray Media. Nielsen will provide local television measurement across Gray Media’s entire US footprint in the 113 U.S. designated market areas (DMAs) where they own and operate local TV stations. Gray Media is one of the nation’s largest […]

Streaming viewership captured 47.5 per cent of US television in December 2025, beating the previous record of 47.3 per cent set in July 2025 to achieve the largest share of TV ever reported in Nielsen’s The Gauge – a snapshot of total TV and streaming consumption across the US. Streaming dominance in December was anchored […]